{"id":415245,"date":"2025-09-25T00:41:18","date_gmt":"2025-09-25T00:41:18","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/415245\/"},"modified":"2025-09-25T00:41:18","modified_gmt":"2025-09-25T00:41:18","slug":"chiade-tendance-et-haut-de-gamme-the-new-me-le-leader-des-cafes-pilates-reformer-arrive-a-brest","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/415245\/","title":{"rendered":"\u00ab\u00a0Chiad\u00e9\u00a0\u00bb, \u00ab\u00a0tendance\u00a0\u00bb et \u00ab\u00a0haut de gamme\u00a0\u00bb\u00a0: The New Me, le leader des caf\u00e9s-Pilates reformer, arrive \u00e0 Brest"},"content":{"rendered":"<p>Il s\u2019agit de l\u2019enseigne <a href=\"https:\/\/thenewmeparis.com\/?srsltid=AfmBOooNV4e1p0w_Cm7cpREfM95wsQTnQGhAOmYDM8u72-0X_4omfkj4\" target=\"_blank\" rel=\"noopener\">The New Me<\/a>, qui propose un concept \u00ab hybride \u00bb import\u00e9 des \u00c9tats-Unis : des cours de Pilates (une m\u00e9thode de renforcement musculaire) dans sa version reformer, c\u2019est-\u00e0-dire avec des machines, adoss\u00e9s \u00e0 un caf\u00e9 \u00ab nouvelle g\u00e9n\u00e9ration \u00bb et \u00ab dans l\u2019air du temps \u00bb, proposant des boissons chaudes pr\u00e9par\u00e9es uniquement avec des laits v\u00e9g\u00e9taux et des p\u00e2tisseries \u00e9labor\u00e9es, le tout dans un d\u00e9cor \u00ab chiad\u00e9 \u00bb et \u00ab haut de gamme \u00bb.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DOtOWOEjBrK\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Ces qualificatifs sont ceux la future dirigeante du magasin, Julie Lefeuvre, associ\u00e9e dans la vie comme en affaires \u00e0 un autre entrepreneur, Alan Morel. Un couple de Bretons d\u00e9j\u00e0 \u00e0 la t\u00eate du The New Me de Rennes, et sur le point de s\u2019implanter aussi \u00e0 Angers (Maine-et-Loire).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/09\/68d3fcf3ce1e26ccce0f82d7.1.jpeg\" width=\"480\" height=\"300\" class=\"web_golden_m\" loading=\"lazy\" alt=\"Studio The New Me de Rennes.\"\/>Studio The New Me de Rennes. (The New Me)\u00ab Une suite logique \u00bb<\/p>\n<p>La mayonnaise prendra-t-elle \u00e0 Brest ?\ufeff \u00ab Le concept est en vogue dans toutes les grandes villes \u00bb, assure Julie Lefeuvre, qui revendique des tarifs inf\u00e9rieurs (en moyenne 25 \u20ac la s\u00e9ance de Pilates reformer) \u00e0 ceux des autres franchis\u00e9s de la marque.<\/p>\n<p>L\u2019entreprise, lanc\u00e9e \u00e0 Paris il y a \u00e0 peine deux ans, approchera en fin d\u2019ann\u00e9e \ufeffla barre des quarante boutiques en France. \u00ab Brest, pour nous, c\u2019est une suite logique. Et il y a z\u00e9ro concurrence. \u00bb<\/p>\n<p>La nouvelle antenne s\u2019installera dans le triangle d\u2019or brestois. Mais garde, pour le moment, son adresse secr\u00e8te.<\/p>\n<p>Pratique<\/p>\n<p class=\"note\">The New Me, ouverture courant novembre, secteur bas de Siam. Plus d\u2019infos sur <a href=\"https:\/\/www.instagram.com\/thenewmebrest\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> : thenewmebrest.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Il s\u2019agit de l\u2019enseigne The New Me, qui propose un concept \u00ab hybride \u00bb import\u00e9 des \u00c9tats-Unis :&hellip;\n","protected":false},"author":2,"featured_media":415246,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2821],"tags":[1111,11,3450,829,215,54348,1777,674,1011,27,12,584,25],"class_list":{"0":"post-415245","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rennes","8":"tag-actu","9":"tag-actualites","10":"tag-brest","11":"tag-bretagne","12":"tag-commerce","13":"tag-commerce-brest","14":"tag-eu","15":"tag-europe","16":"tag-fr","17":"tag-france","18":"tag-news","19":"tag-rennes","20":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115262160390923120","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/415245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=415245"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/415245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/415246"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=415245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=415245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=415245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}