{"id":420174,"date":"2025-09-27T00:22:15","date_gmt":"2025-09-27T00:22:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/420174\/"},"modified":"2025-09-27T00:22:15","modified_gmt":"2025-09-27T00:22:15","slug":"la-marque-ikks-a-demande-son-placement-en-redressement-judiciaire","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/420174\/","title":{"rendered":"La marque IKKS a demand\u00e9 son placement en redressement judiciaire"},"content":{"rendered":"

Il y a quelques semaines, la marque pr\u00e9sentait sa collection en grande pompe. Des mod\u00e8les de la collection automne\/hiver qui doivent aider l\u2019entreprise \u00e0 renouer avec le succ\u00e8s. Pour cette pr\u00e9sentation, IKKS avait choisi \u00ab\u00a0l\u2019un des rooftops les plus courus du Marais\u00a0\u00bb, \u00e0 Paris, rapporte Madame Figaro<\/a>. Quinze jours plus tard, la marque fond\u00e9e en\u00a01987 et \u00e9tablie dans le Maine-et-Loire est rattrap\u00e9e par la r\u00e9alit\u00e9 d\u2019un march\u00e9 tr\u00e8s compliqu\u00e9. D\u2019apr\u00e8s nos confr\u00e8res du Courrier de l\u2019Ouest<\/a>, IKKS a demand\u00e9 son placement en redressement judiciaire jeudi. Depuis plusieurs mois, elle \u00e9tait d\u00e9j\u00e0 en qu\u00eate d\u2019un repreneur, avait r\u00e9v\u00e9l\u00e9 La Tribune<\/a> en juin.<\/p>\n

En\u00a02024, l\u2019entreprise, qui fait travailler un millier de personnes, avait d\u00e9j\u00e0 subi un plan social d\u2019envergure<\/a>. Plus de soixante-dix des 600 boutiques de la marque avaient ferm\u00e9. Un peu plus de 200 postes avaient \u00e9t\u00e9 supprim\u00e9s. Propri\u00e9t\u00e9 du fonds fran\u00e7ais d\u2019investissement LBO depuis\u00a02015, la soci\u00e9t\u00e9 avait \u00e9t\u00e9 reprise par deux fonds d\u2019investissement am\u00e9ricains, qui avaient inject\u00e9 plusieurs dizaines de millions d\u2019euros pour d\u00e9velopper les ventes, notamment en ligne.<\/p>\n<\/p>\n

Comme bien d\u2019autres marques, IKKS souffre de la concurrence des sites en ligne d\u2019ultra fast fashion comme Shein. Dans le cas de la marque fran\u00e7aise, la guerre en Ukraine, qui \u00e9tait un march\u00e9 important, p\u00e8se \u00e9galement.<\/p>\n

N\u00e9e en\u00a01987, la marque devait au d\u00e9part se nommer \u00ab\u00a0X\u00a0\u00bb<\/a>. Le patron avait finalement choisi les lettres IKKS, qui font le m\u00eame son, jug\u00e9es plus compatibles avec un univers enfantin, dans lequel la marque est r\u00e9put\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"Il y a quelques semaines, la marque pr\u00e9sentait sa collection en grande pompe. Des mod\u00e8les de la collection…\n","protected":false},"author":2,"featured_media":420175,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[47,35,33,34,39185,1011,27,3731,11906,13291,12141,2636,15747,1103,3730,1104,990,996],"class_list":{"0":"post-420174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-actualite","9":"tag-business","10":"tag-economie","11":"tag-economy","12":"tag-fashion-conso","13":"tag-fr","14":"tag-france","15":"tag-habillement","16":"tag-magasins","17":"tag-maine-et-loire","18":"tag-marque","19":"tag-pays-de-la-loire","20":"tag-plan-social","21":"tag-pret-a-porter","22":"tag-redressement-judiciaire","23":"tag-shein","24":"tag-tendance-mode","25":"tag-vetement"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115273409819892871","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/420174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=420174"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/420174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/420175"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=420174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=420174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=420174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}