{"id":425276,"date":"2025-09-29T04:54:13","date_gmt":"2025-09-29T04:54:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/425276\/"},"modified":"2025-09-29T04:54:13","modified_gmt":"2025-09-29T04:54:13","slug":"quand-le-luxe-sinvite-dans-nos-salles-de-cinema","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/425276\/","title":{"rendered":"Quand le luxe s\u2019invite dans nos salles de cin\u00e9ma"},"content":{"rendered":"<p>Quel prix \u00eates-vous pr\u00eat \u00e0 payer pour deux heures d\u2019\u00e9vasion sur grand \u00e9cran? L\u2019ouverture des six nouvelles salles Blue Cinema \u00e0 Gen\u00e8ve risque de vous amener \u00e0 y r\u00e9fl\u00e9chir s\u00e9rieusement\u2026 Install\u00e9 depuis d\u00e9but septembre \u00e0 Conf\u00e9d\u00e9ration Centre, en plein centre-ville, le groupe, propri\u00e9t\u00e9 de Swisscom, propose en effet des tarifs XXL, oscillant entre 21\u00a0fr.\u00a090 et 54\u00a0fr.\u00a090 pour des fauteuils tout confort, voire des lits, avec snacks et boissons \u00e0 volont\u00e9.<\/p>\n<p>Apparu chez nous il y a une douzaine d\u2019ann\u00e9es, le concept des offres premium, associant confort et prestations haut de gamme \u00e0 des technologies de pointe (Dolby Vision, Dolby Atmos, IMAX, 4DX), se d\u00e9mocratise petit \u00e0 petit. Pas \u00e9tonnant: face \u00e0 la lente \u00e9rosion de la fr\u00e9quentation des cin\u00e9mas (depuis 2010, les salles suisses ont perdu un tiers de leur public, passant de 15,1\u00a0millions de spectateurs annuels \u00e0 10,6\u00a0millions en 2024), les exploitants tentent d\u2019autres exp\u00e9riences. Notamment la mont\u00e9e en gamme avec des fauteuils plus luxueux, plus d\u2019espace devant soi et moins de places en salles. Le tout agr\u00e9ment\u00e9 de services g\u00e9n\u00e9ralement r\u00e9serv\u00e9s \u00e0 une h\u00f4tellerie cinq \u00e9toiles ou \u00e0 des vols en premi\u00e8re classe.<\/p>\n","protected":false},"excerpt":{"rendered":"Quel prix \u00eates-vous pr\u00eat \u00e0 payer pour deux heures d\u2019\u00e9vasion sur grand \u00e9cran? L\u2019ouverture des six nouvelles salles&hellip;\n","protected":false},"author":2,"featured_media":425277,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1354],"tags":[650,58,59,1346,1011,27,1360,301],"class_list":{"0":"post-425276","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-films","8":"tag-cinema","9":"tag-divertissement","10":"tag-entertainment","11":"tag-films","12":"tag-fr","13":"tag-france","14":"tag-movies","15":"tag-premium"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115285803878426928","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/425276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=425276"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/425276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/425277"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=425276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=425276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=425276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}