{"id":430616,"date":"2025-10-01T07:53:09","date_gmt":"2025-10-01T07:53:09","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/430616\/"},"modified":"2025-10-01T07:53:09","modified_gmt":"2025-10-01T07:53:09","slug":"comment-apple-en-est-il-arrive-a-vendre-un-smartphone-aussi-cher","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/430616\/","title":{"rendered":"comment Apple en est-il arriv\u00e9 \u00e0 vendre un smartphone aussi cher ?"},"content":{"rendered":"<p><strong>D\u00c9CRYPTAGE &#8211; <\/strong>Le nouvel iPhone 17 Pro Max, d\u00e9voil\u00e9 le 9 septembre, affiche un prix de vente de 2479 euros dans sa version avec le maximum de capacit\u00e9 de stockage. Un mod\u00e8le destin\u00e9 \u00e0 un public bien sp\u00e9cifique, mais qui t\u00e9moigne d\u2019une strat\u00e9gie r\u00e9fl\u00e9chie du g\u00e9ant californien.<\/p>\n<p class=\"fig-paragraph\">\u00abPour un t\u00e9l\u00e9phone, c\u2019est chaud\u00a0!\u00bb Adel n\u2019en revient pas. Le jeune homme a profit\u00e9 d\u2019avoir son lundi apr\u00e8s-midi libre pour passer une t\u00eate \u00e0 la boutique Apple situ\u00e9e pr\u00e8s de l\u2019Op\u00e9ra Garnier, \u00e0 Paris. Il vient de voir le prix du tout dernier\u00a0<a href=\"http:\/\/www.lefigaro.fr\/secteur\/high-tech\/iphone-17-air-airpods-pro-3-iphone-17-pro-ce-qu-il-faut-retenir-de-la-derniere-keynote-d-apple-20250909\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">iPhone 17 Pro<\/a>, expos\u00e9 sur une table autour de laquelle de nombreux curieux se pressent\u00a0: 1329 euros. \u00abC\u2019est plus d\u2019un mois de travail\u2026 Apple a banalis\u00e9 le fait de payer plus de 1000 euros son portable, mais ce n\u2019est pas normal\u00bb, s\u2019exclame-t-il.<\/p>\n<p class=\"fig-paragraph\">Et ce smartphone est loin d\u2019\u00eatre le mod\u00e8le le plus cher parmi ceux d\u00e9voil\u00e9s par la marque \u00e0 la pomme le 9 septembre dernier, lors de sa traditionnelle keynote de rentr\u00e9e. La version \u00abMax\u00bb de l\u2019iPhone 17 Pro, avec un \u00e9cran de 6,9 pouces et une capacit\u00e9 de stockage de 2 t\u00e9raoctets (To), affiche 2479 euros sur l\u2019\u00e9tiquette. C\u2019est le smartphone le plus cher de l\u2019histoire de la firme de Cupertino. Lorsqu\u2019il entend ce montant, Nader, pourtant \u00abgrand fan\u00bb de la marque \u2013 il porte une Apple Watch au poignet et des\u00a0<a href=\"http:\/\/www.lefigaro.fr\/secteur\/high-tech\/feu-vert-des-etats-unis-a-l-utilisation-d-airpods-en-appareils-auditifs-20240912\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">AirPods<\/a>\u00a0Pro dans les oreilles \u2013, \u00e9carquille les yeux. \u00abJamais je ne pourrai mettre 2500 euros dans un t\u00e9l\u00e9phone\u00bb, confesse-t-il. Lui s\u2019est rabattu sur le 17 Pro\u00a0: \u00ab1300 euros, c\u2019est d\u00e9j\u00e0 c\u2019est tr\u00e8s cher. Et je vais \u00e9taler le paiement sur 12 mois.\u00bb<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 76% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsecteur%2Fhigh-tech%2Fpres-de-2500-euros-pour-le-nouvel-iphone-comment-apple-en-est-arrive-a-vendre-un-smartphone-aussi-cher-20251001\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_manuel&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDllMTY3LTk2OWMtNjk1Yy05MWNkLTVmOGI3NWQ2N2NlYV9fQXJ0aWNsZQ==_Pr\u00e8s de 2500 euros pour le nouvel iPhone\u00a0: comment Apple en est-il arriv\u00e9 \u00e0 vendre un smartphone aussi cher\u00a0?_1129&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDllMTY3LTk2OWMtNjk1Yy05MWNkLTVmOGI3NWQ2N2NlYV9fQXJ0aWNsZQ==&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; Le nouvel iPhone 17 Pro Max, d\u00e9voil\u00e9 le 9 septembre, affiche un prix de vente de&hellip;\n","protected":false},"author":2,"featured_media":430617,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[733,1011,27,655,43,40,41,39,42,44],"class_list":{"0":"post-430616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sciences-et-technologies","8":"tag-apple","9":"tag-fr","10":"tag-france","11":"tag-iphone","12":"tag-science","13":"tag-science-and-technology","14":"tag-sciences","15":"tag-sciences-et-technologies","16":"tag-technologies","17":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115297832579740145","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/430616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=430616"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/430616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/430617"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=430616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=430616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=430616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}