{"id":431431,"date":"2025-10-01T15:37:13","date_gmt":"2025-10-01T15:37:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/431431\/"},"modified":"2025-10-01T15:37:13","modified_gmt":"2025-10-01T15:37:13","slug":"une-facon-de-creer-le-buzz-le-bhv-et-cinq-galeries-lafayette-vont-accueillir-shein-en-magasin","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/431431\/","title":{"rendered":"\u00ab\u00a0Une fa\u00e7on de cr\u00e9er le buzz \u00bb\u00a0: le BHV et cinq Galeries Lafayette vont accueillir Shein en magasin"},"content":{"rendered":"<p class=\"paragraph text_align_left lp-f-body-02\">Les coulisses des d\u00e9fil\u00e9s de la <a href=\"https:\/\/www.leparisien.fr\/culture-loisirs\/fashion-week-lultime-collection-de-de-giorgio-armani-decede-il-y-a-peu-presentee-a-milan-28-09-2025-6HVJBAPJKFBGDG3WYSUCN6D4K4.php\" target=\"_self\" rel=\"nofollow noopener\">fashion week parisienne<\/a> n\u2019auront bient\u00f4t qu\u2019un seul sujet de conversation. Shein, g\u00e9ant de l\u2019ultra fast-fashion chinois, va installer des boutiques physiques en France \u00e0 partir du mois de novembre. Le groupe SGM (soci\u00e9t\u00e9 des grands magasins) qui poss\u00e8de le <a href=\"https:\/\/www.leparisien.fr\/paris-75\/paris-apres-des-annees-des-pertes-le-bhv-vante-un-retour-a-la-rentabilite-27-01-2025-EOTPP3XUX5CJ3EK4SKKFLAST7Q.php\" target=\"_self\" rel=\"nofollow noopener\">BHV \u00e0 Paris<\/a>, sept magasins Galeries Lafayette en province et des centres commerciaux a conclu un partenariat en exclusivit\u00e9. Fr\u00e9d\u00e9ric Merlin, le pr\u00e9sident du groupe, nous explique cette d\u00e9cision.<\/p>\n<p class=\"paragraph text_align_left lp-f-body-02\"><b>Shein va installer une boutique au sein de plusieurs de vos magasins, pourquoi ce choix ?<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Les coulisses des d\u00e9fil\u00e9s de la fashion week parisienne n\u2019auront bient\u00f4t qu\u2019un seul sujet de conversation. Shein, g\u00e9ant&hellip;\n","protected":false},"author":2,"featured_media":431432,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[11,33,1777,674,1011,27,12,626,25],"class_list":{"0":"post-431431","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-actualites","9":"tag-economie","10":"tag-eu","11":"tag-europe","12":"tag-fr","13":"tag-france","14":"tag-news","15":"tag-paris","16":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115299657345960864","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/431431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=431431"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/431431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/431432"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=431431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=431431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=431431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}