{"id":431447,"date":"2025-10-01T15:46:14","date_gmt":"2025-10-01T15:46:14","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/431447\/"},"modified":"2025-10-01T15:46:14","modified_gmt":"2025-10-01T15:46:14","slug":"shein-simplante-au-bhv-a-paris-et-dans-cinq-galeries-lafayette-en-regions","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/431447\/","title":{"rendered":"Shein s\u2019implante au BHV \u00e0 Paris et dans cinq Galeries Lafayette en r\u00e9gions"},"content":{"rendered":"

INFO LE FIGARO –<\/strong> Donald Tang, le pr\u00e9sident ex\u00e9cutif de l\u2019e-commer\u00e7ant connu pour ses articles de mode \u00e0 prix tr\u00e8s bas, d\u00e9voile sa nouvelle strat\u00e9gie d\u2019ouverture de magasins permanents. Il se d\u00e9fend apr\u00e8s les pol\u00e9miques d\u00e9clench\u00e9es par son partenariat avec Pimkie.<\/p>\n

R\u00e9volution en vue au Bazar de l\u2019H\u00f4tel de Ville.\u00a0D\u00e9but novembre, le grand magasin parisien cr\u00e9\u00e9 en 1860 (rebaptis\u00e9 \u00ab\u00a0BHV\u00a0\u00bb en 2013)<\/a>, accueillera, \u00e0 son sixi\u00e8me \u00e9tage et sur 1\u00a0200\u00a0m\u00e8tres carr\u00e9s, le premier magasin permanent Shein. C\u2019est un changement de strat\u00e9gie surprenant pour\u00a0le g\u00e9ant du commerce en ligne de mode, pl\u00e9biscit\u00e9 par ses clients pour ses v\u00eatements \u00e0 prix tr\u00e8s bas, mais vilipend\u00e9 par bon nombre de marques de pr\u00eat-\u00e0-porter<\/a>, de distributeurs et de dirigeants politiques. Jusque-l\u00e0, le groupe n\u00e9 \u00e0 Canton (Chine), dont le si\u00e8ge est d\u00e9sormais \u00e0 Singapour, s\u2019\u00e9tait content\u00e9 d\u2019ouvrir des pop-up stores, des boutiques \u00e9ph\u00e9m\u00e8res actives seulement pendant une semaine. Paris et le BHV ne sont que la premi\u00e8re \u00e9tape du d\u00e9ploiement de Shein. D\u2019ici la fin d\u2019ann\u00e9e, l\u2019e-commer\u00e7ant ouvrira dans cinq\u00a0Galeries Lafayette de province (Dijon, Grenoble, Reims, Limoges et Angers)<\/a>\u00a0des grands magasins g\u00e9r\u00e9s en franchise par SGM, le nouveau propri\u00e9taire du BHV.<\/p>\n

\u00ab\u00a0Nous voulons unir le meilleur des deux\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 85% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

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\n <\/a>\n <\/p>\n","protected":false},"excerpt":{"rendered":"INFO LE FIGARO – Donald Tang, le pr\u00e9sident ex\u00e9cutif de l\u2019e-commer\u00e7ant connu pour ses articles de mode \u00e0…\n","protected":false},"author":2,"featured_media":431448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[631,627,630,11,340,398,343,634,405,629,636,632,638,1011,27,637,399,639,635,12,25,401,628,633,407],"class_list":{"0":"post-431447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualites","8":"tag-action","9":"tag-actions-francaise","10":"tag-actualite-bourse","11":"tag-actualites","12":"tag-bourse","13":"tag-bourse-de-paris","14":"tag-cac-40","15":"tag-cotation","16":"tag-cotations","17":"tag-cours-des-societes-francaises","18":"tag-devises","19":"tag-fcp","20":"tag-figaro","21":"tag-fr","22":"tag-france","23":"tag-indices","24":"tag-investissement","25":"tag-le-figaro","26":"tag-marches","27":"tag-news","28":"tag-republique-francaise","29":"tag-sicav","30":"tag-societes-etrangeres","31":"tag-warrant","32":"tag-warrants"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115299692357991176","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/431447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=431447"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/431447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/431448"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=431447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=431447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=431447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}