{"id":434722,"date":"2025-10-02T22:35:16","date_gmt":"2025-10-02T22:35:16","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/434722\/"},"modified":"2025-10-02T22:35:16","modified_gmt":"2025-10-02T22:35:16","slug":"apres-des-ventes-en-berne-la-societe-brandt-placee-en-redressement-judiciaire","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/434722\/","title":{"rendered":"Apr\u00e8s des ventes en berne, la soci\u00e9t\u00e9 Brandt plac\u00e9e en redressement judiciaire"},"content":{"rendered":"<p>Brandt, figure historique de l\u2019<a href=\"https:\/\/www.20minutes.fr\/dossier\/actu-electromenager\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">\u00e9lectrom\u00e9nager<\/a> en France, a \u00e9t\u00e9 plac\u00e9 en <a href=\"https:\/\/www.20minutes.fr\/dossier\/redressement_judiciaire\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">redressement judiciaire<\/a>. L\u2019entreprise centenaire, qui fabrique notamment les marques Vedette, Sauter et De Dietrich, esp\u00e8re ainsi acc\u00e9l\u00e9rer l\u2019arriv\u00e9e d\u2019un investisseur capable de l\u2019aider \u00e0 surmonter ses difficult\u00e9s financi\u00e8res.<\/p>\n<p>Une audience s\u2019est tenue le 1er\u00a0octobre au tribunal des activit\u00e9s \u00e9conomiques de Nanterre, qui a valid\u00e9 l\u2019ouverture de cette proc\u00e9dure pour le Groupe Brandt et sa filiale Brandt France. Celle-ci permet le maintien de l\u2019activit\u00e9 tout en gelant les dettes, afin de faciliter l\u2019arriv\u00e9e d\u2019un partenaire strat\u00e9gique. \u00ab\u00a0Il y a plusieurs pistes assez s\u00e9rieuses \u00e0 l\u2019\u00e9tude, qui sont bien engag\u00e9es\u00a0\u00bb, a assur\u00e9 un porte-parole, soulignant que le recours au redressement doit \u00ab\u00a0donner un coup d\u2019acc\u00e9l\u00e9rateur \u00e0 cette recherche\u00a0\u00bb.<\/p>\n<\/p>\n<p>Des ventes en berne depuis\u00a02023<\/p>\n<p>Avec environ 750 <a href=\"https:\/\/www.20minutes.fr\/dossier\/salaries\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">salari\u00e9s<\/a> en France, Brandt dispose de deux usines en Centre-Val-de-Loire (Orl\u00e9ans et Vend\u00f4me), d\u2019un centre de service apr\u00e8s-vente \u00e0 Saint-Ouen-l\u2019Aum\u00f4ne et d\u2019un si\u00e8ge social \u00e0 Rueil-Malmaison. Le groupe, pr\u00e9sent dans 36 pays, r\u00e9alise 260\u00a0millions d\u2019euros de chiffre d\u2019affaires, dont 70\u00a0% en France et 30\u00a0% en Europe. Les difficult\u00e9s du fabricant s\u2019inscrivent dans un contexte de march\u00e9 tendu. Apr\u00e8s une baisse en\u00a02023, le gros \u00e9lectrom\u00e9nager a encore recul\u00e9 de 3,9\u00a0% l\u2019an dernier, fortement p\u00e9nalis\u00e9 par la <a href=\"https:\/\/www.20minutes.fr\/economie\/immobilier\/\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">crise de l\u2019immobilier<\/a> qui freine les achats d\u2019appareils de cuisine et d\u2019\u00e9quipement li\u00e9s aux d\u00e9m\u00e9nagements.<\/p>\n<p><a href=\"https:\/\/www.20minutes.fr\/economie\/\" target=\"_blank\" class=\"c-link c-btn c-btn--primary\" rel=\"noopener\">Notre dossier Ecomomie<\/a><\/p>\n<p>Depuis son rachat en\u00a02014 par le groupe alg\u00e9rien Cevital, Brandt tente de retrouver une rentabilit\u00e9 durable. Selon la direction, \u00ab\u00a0un gros travail\u00a0\u00bb a \u00e9t\u00e9 men\u00e9 ces trois derni\u00e8res ann\u00e9es, avec un recentrage de l\u2019offre et une ouverture accrue \u00e0 l\u2019international. Mais le besoin de financement reste crucial pour poursuivre ce redressement industriel et pr\u00e9server l\u2019avenir d\u2019un des derniers grands noms de l\u2019\u00e9lectrom\u00e9nager fran\u00e7ais.<\/p>\n","protected":false},"excerpt":{"rendered":"Brandt, figure historique de l\u2019\u00e9lectrom\u00e9nager en France, a \u00e9t\u00e9 plac\u00e9 en redressement judiciaire. L\u2019entreprise centenaire, qui fabrique notamment&hellip;\n","protected":false},"author":2,"featured_media":434723,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[47,35,6327,33,34,38415,257,1011,27,414,3730,7264,4100],"class_list":{"0":"post-434722","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-actualite","9":"tag-business","10":"tag-dette","11":"tag-economie","12":"tag-economy","13":"tag-electromenager","14":"tag-entreprise","15":"tag-fr","16":"tag-france","17":"tag-licenciement","18":"tag-redressement-judiciaire","19":"tag-salaries","20":"tag-vente"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115306963011773226","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/434722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=434722"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/434722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/434723"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=434722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=434722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=434722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}