{"id":439984,"date":"2025-10-05T04:01:12","date_gmt":"2025-10-05T04:01:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/439984\/"},"modified":"2025-10-05T04:01:12","modified_gmt":"2025-10-05T04:01:12","slug":"limplantation-de-shein-au-bhv-marais-provoque-colere-et-incomprehension","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/439984\/","title":{"rendered":"l\u2019implantation de Shein au BHV Marais provoque col\u00e8re et incompr\u00e9hension"},"content":{"rendered":"

REPORTAGE <\/strong>– Symbole du commerce chic parisien, le BHV Marais s\u2019appr\u00eate \u00e0 accueillir le g\u00e9ant de la fast-fashion dans les prochaines semaines. Une d\u00e9cision qui d\u00e9route et choque nombre de visiteurs et de commer\u00e7ants, inquiets des cons\u00e9quences d\u2019une telle cohabitation.<\/p>\n

Dans les rayons du Bazar de l\u2019H\u00f4tel de Ville (BHV<\/a>) \u00e0 Paris, les clients peinent \u00e0 croire \u00e0 l\u2019arriv\u00e9e prochaine de\u00a0Shein<\/a>, pr\u00e9vue en novembre au sixi\u00e8me \u00e9tage du b\u00e2timent embl\u00e9matique. \u00abJe ne m\u2019y attendais pas, c\u2019est vraiment surprenant car le BHV est le symbole d\u2019un certain prestige\u00bb, regrette Aminata, gestionnaire de patrimoine. Pour la trentenaire, cette implantation va \u00abdonner une certaine cr\u00e9dibilit\u00e9 \u00e0 la marque, l\u00e0 o\u00f9 personne ne veut de la fast-fashion\u00bb.<\/p>\n

Jeudi,\u00a0Le Figaro<\/a> \u00a0r\u00e9v\u00e9lait la nouvelle strat\u00e9gie de la plateforme chinoise\u00a0: l\u2019ouverture de magasins permanents en France, une premi\u00e8re mondiale pour le g\u00e9ant du e-commerce. No\u00e9mie, qui travaille dans l\u2019agroalimentaire, \u00abne comprend pas cette arriv\u00e9e qui ne colle pas du tout avec l\u2019image du BHV\u00bb. \u00abD\u2019un point de vue \u00e9cologique, cela pose question, avec de nouvelles collections qui \u00e9mergent chaque semaine\u00bb, compl\u00e8te la jeune femme de 24 ans, crois\u00e9e au rayon d\u00e9coration.<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 86% \u00e0 d\u00e9couvrir.\n <\/p>\n

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