{"id":441709,"date":"2025-10-05T23:21:10","date_gmt":"2025-10-05T23:21:10","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/441709\/"},"modified":"2025-10-05T23:21:10","modified_gmt":"2025-10-05T23:21:10","slug":"lhistoire-dune-marque-angevine-brisee-par-la-crise-de-lhabillement","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/441709\/","title":{"rendered":"l\u2019histoire d\u2019une marque angevine, bris\u00e9e par la crise de l\u2019habillement"},"content":{"rendered":"<p><strong>R\u00c9CIT &#8211;<\/strong> N\u00e9e dans le Maine-et-Loire avant de conqu\u00e9rir les Champs-\u00c9lys\u00e9es, la marque IKKS symbolisait le succ\u00e8s \u00e0 la fran\u00e7aise. Trente-cinq ans plus tard, l\u2019enseigne, en redressement judiciaire, paie le prix d\u2019une ambition contrari\u00e9e et d\u2019un secteur en crise.<\/p>\n<p class=\"fig-paragraph\">Encore une mauvaise nouvelle pour l\u2019habillement fran\u00e7ais. La marque angevine\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/la-marque-de-pret-a-porter-ikks-placee-en-redressement-judiciaire-plus-de-1000-emplois-menaces-20251003\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">IKKS<\/a>\u00a0a \u00e9t\u00e9 plac\u00e9e le 3 octobre dernier en\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/claire-s-france-en-sursis-le-tribunal-maintient-le-redressement-judiciaire-20250925\" target=\"_blank\" data-fig-type=\"NewsFlash\" rel=\"noopener nofollow\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\">redressement judiciaire<\/a>\u00a0en France, mena\u00e7ant pr\u00e8s de 1000 emplois. Une p\u00e9riode d\u2019observation doit courir jusqu\u2019en avril 2026, mais pour l\u2019entreprise, ce nouvel \u00e9pisode a un go\u00fbt amer de d\u00e9j\u00e0-vu.<\/p>\n<p class=\"fig-paragraph\">IKKS, pourtant, est d\u2019abord une success-story \u00e0 la fran\u00e7aise. Tout commence en 1987, dans le Maine-et-Loire. G\u00e9rard Le Goff, son fondateur, imagine une marque pour enfants et adolescents \u00e0 contre-courant des codes de l\u2019\u00e9poque. Il s\u2019appuie sur des couleurs sombres, des coupes inspir\u00e9es du vestiaire adulte et un nom myst\u00e9rieux, IKKS, pens\u00e9 comme un code secret entre jeunes initi\u00e9s\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 81% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsocietes%2Fredressement-judiciaire-d-ikks-l-histoire-d-une-marque-angevine-brisee-par-la-crise-de-l-habillement-20251005\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_manuel&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGExZDlmLTBlZmYtNjk2Mi04NWM2LTAxYTQzYjc2NTM2MV9fQXJ0aWNsZQ==_Redressement judiciaire d\u2019IKKS\u00a0: l\u2019histoire d\u2019une marque angevine, bris\u00e9e par la crise de l\u2019habillement_382&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGExZDlmLTBlZmYtNjk2Mi04NWM2LTAxYTQzYjc2NTM2MV9fQXJ0aWNsZQ==&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"R\u00c9CIT &#8211; N\u00e9e dans le Maine-et-Loire avant de conqu\u00e9rir les Champs-\u00c9lys\u00e9es, la marque IKKS symbolisait le succ\u00e8s \u00e0&hellip;\n","protected":false},"author":2,"featured_media":441710,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,33,34,1011,27,3731,56818,3730],"class_list":{"0":"post-441709","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-economie","10":"tag-economy","11":"tag-fr","12":"tag-france","13":"tag-habillement","14":"tag-ikks","15":"tag-redressement-judiciaire"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115324130748448107","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/441709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=441709"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/441709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/441710"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=441709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=441709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=441709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}