{"id":443658,"date":"2025-10-06T20:48:15","date_gmt":"2025-10-06T20:48:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/443658\/"},"modified":"2025-10-06T20:48:15","modified_gmt":"2025-10-06T20:48:15","slug":"deja-en-difficulte-le-bhv-sur-la-corde-raide-avec-larrivee-de-shein","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/443658\/","title":{"rendered":"D\u00e9j\u00e0 en difficult\u00e9, le BHV sur la corde raide avec l\u2019arriv\u00e9e de Shein"},"content":{"rendered":"

D\u00c9CRYPTAGE – <\/strong>L\u2019arriv\u00e9e du g\u00e9ant asiatique attise la col\u00e8re de marques qui subissent des retards de paiement depuis des mois. Certaines quittent le navire. Le rachat des murs pourrait \u00eatre mis \u00e0 mal.<\/p>\n

\u00ab\u00a0Shein au BHV est la goutte d\u2019eau qui a fait d\u00e9border le vase\u00a0\u00bb, l\u00e2che Guillaume Alcan, l\u2019un des fondateurs de la marque de chaussures Odaje (ex-M. Moustache). Pr\u00e9vue d\u00e9but novembre, l\u2019arriv\u00e9e d\u2019un magasin physique Shein au Bazar de l\u2019H\u00f4tel de Ville (BHV)<\/a>, en plein centre de Paris, ne passe pas. Le dirigeant d\u2019Odaje n\u2019a pas attendu longtemps pour d\u00e9cider de retirer sa marque du grand magasin parisien, apr\u00e8s onze ann\u00e9es de collaboration. Embo\u00eetant ainsi le pas \u00e0\u00a0Mathilde Lacombe<\/a>, qui a rapidement annonc\u00e9 retirer sa marque de cosm\u00e9tiques Aime et a appel\u00e9 d\u2019autres marques \u00e0 suivre son exemple. \u00ab\u00a0Pas mal de marques commencent \u00e0 dire qu\u2019elles vont partir car Shein ne correspond pas aux valeurs du BHV\u00a0\u00bb, explique l\u2019intersyndicale CFDT, CFTC, CGT, Sud Solidaires et CGC du grand magasin, vent debout contre l\u2019arriv\u00e9e du g\u00e9ant asiatique dans les murs de l\u2019embl\u00e9matique grand magasin fond\u00e9 en 1860.<\/p>\n

Il est vrai aussi que le feu couvait. Depuis que la fonci\u00e8re SGM (Soci\u00e9t\u00e9 des grands magasins)\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 83% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

J-100, Le Figaro f\u00eate ses 200 ans<\/p>\n

Offre anniversaire : 2\u20ac\/mois pendant 200 semaines<\/p>\n

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\n <\/a>\n <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE – L\u2019arriv\u00e9e du g\u00e9ant asiatique attise la col\u00e8re de marques qui subissent des retards de paiement depuis…\n","protected":false},"author":2,"featured_media":443659,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,215,33,34,1011,27,1104],"class_list":{"0":"post-443658","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-commerce","10":"tag-economie","11":"tag-economy","12":"tag-fr","13":"tag-france","14":"tag-shein"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115329191969980090","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/443658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=443658"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/443658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/443659"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=443658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=443658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=443658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}