{"id":445907,"date":"2025-10-07T21:16:15","date_gmt":"2025-10-07T21:16:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/445907\/"},"modified":"2025-10-07T21:16:15","modified_gmt":"2025-10-07T21:16:15","slug":"cailler-se-reinvente-avec-futurebrand-paris","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/445907\/","title":{"rendered":"Cailler se r\u00e9invente avec FutureBrand Paris"},"content":{"rendered":"<p>Cailler, doyenne des marques de chocolat suisses, s\u2019est offert une nouvelle identit\u00e9 visuelle pens\u00e9e par FutureBrand Paris. L\u2019agence signe ainsi une refonte compl\u00e8te du design et des packagings, pens\u00e9e pour moderniser l\u2019image de la marque tout en c\u00e9l\u00e9brant son h\u00e9ritage.\n<\/p>\n<p>Guid\u00e9e par la promesse \u00ab Unwrap your smile \u00bb (D\u00e9voilez votre sourire), cette nouvelle identit\u00e9 m\u00eale \u00e9motion, plaisir et authenticit\u00e9, \u00e0 l\u2019occasion du 150\u00e8me anniversaire de l\u2019invention du chocolat au lait par Daniel Peter, gendre du fondateur Fran\u00e7ois-Louis Cailler.<\/p>\n<p>FutureBrand a \u00e9galement repens\u00e9 la structure de l\u2019offre pour la rendre plus intuitive et plus proche des usages r\u00e9els. L\u2019organisation des produits ne se fait plus seulement par formats, mais par moments de consommation, afin de mieux refl\u00e9ter les habitudes et attentes des consommateurs contemporains.\n<\/p>\n<p>                 <img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\"   width=\"800\" height=\"451\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/10\/Capture d\u2019e\u0301cran 2025-10-07 a\u0300 15.58.23.png\" alt=\"Cailler se r\u00e9invente avec l\u2019agence FutureBrand Paris\" title=\"Cailler se r\u00e9invente avec l\u2019agence FutureBrand Paris\" typeof=\"foaf:Image\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Cailler, doyenne des marques de chocolat suisses, s\u2019est offert une nouvelle identit\u00e9 visuelle pens\u00e9e par FutureBrand Paris. L\u2019agence&hellip;\n","protected":false},"author":2,"featured_media":264873,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[1111,1928,11,1927,1777,674,1011,27,12,1926,626,1925,25],"class_list":{"0":"post-445907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-actu","9":"tag-actu-paris","10":"tag-actualites","11":"tag-actualites-paris","12":"tag-eu","13":"tag-europe","14":"tag-fr","15":"tag-france","16":"tag-news","17":"tag-news-paris","18":"tag-paris","19":"tag-paris-news","20":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115334964084985397","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/445907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=445907"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/445907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/264873"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=445907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=445907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=445907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}