{"id":455185,"date":"2025-10-11T14:07:16","date_gmt":"2025-10-11T14:07:16","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/455185\/"},"modified":"2025-10-11T14:07:16","modified_gmt":"2025-10-11T14:07:16","slug":"shein-aux-galeries-lafayette-et-au-bhv-cest-le-loup-qui-entre-dans-la-bergerie","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/455185\/","title":{"rendered":"\u00abShein aux Galeries Lafayette et au BHV, c\u2019est le loup qui entre dans la bergerie\u00bb"},"content":{"rendered":"

\n ENTRETIEN –<\/strong> La fast fashion part \u00e0 l\u2019abordage des centres-villes, avec le tr\u00e8s controvers\u00e9 Shein d\u00e9sormais en vente au BHV et dans plusieurs Galeries Lafayette de France. Pour le patron breton J\u00e9r\u00f4me Permingeat, c\u2019est une menace contre le savoir-faire fran\u00e7ais.<\/p>\n

J\u00e9r\u00f4me Permingeat<\/a>\u00a0est directeur g\u00e9n\u00e9ral de Le Minor et pr\u00e9sident du Medef dans le Morbihan. Il a repris en 2018, avec Sylvain Flet, cette bonneterie cr\u00e9\u00e9e en 1922 et install\u00e9e \u00e0 Guidel. L\u2019entreprise emploie, aujourd\u2019hui, 68 salari\u00e9s en France pour un chiffre d\u2019affaires de pr\u00e8s de 4 millions d\u2019euros. Et r\u00e9alise 40% de ses ventes dans l\u2019Hexagone.\u00a0Pour lui l\u2019ouverture de boutiques Shein aux Galeries Lafayette et au BHV est une \u00abtrahison politique\u00bb.<\/p>\n

LE FIGARO. \u2013 Le g\u00e9ant du pr\u00eat-\u00e0-porter chinois\u00a0<\/strong>Shein<\/strong><\/a> , embl\u00e8me de la <\/strong>fast fashion<\/strong> , a nou\u00e9 un accord pour implanter des boutiques dans les Galeries Lafayette de cinq villes en r\u00e9gion et au BHV \u00e0 Paris. L\u2019annonce fait l\u2019unanimit\u00e9 contre elle. Que vous inspire cette nouvelle\u00a0?<\/strong>\u00a0<\/p>\n

J\u00c9R\u00d4ME PERMINGEAT. –<\/strong> Tout d\u2019abord, il y a beaucoup de tristesse et un sentiment de trahison de la part de ces retailers comme les Galeries Lafayette qui ont port\u00e9 un discours, pendant de longues ann\u00e9es, de soutien de la fabrication traditionnelle et qui, aujourd\u2019hui, int\u00e8grent\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 87% \u00e0 d\u00e9couvrir.\n <\/p>\n

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