{"id":458397,"date":"2025-10-12T22:07:13","date_gmt":"2025-10-12T22:07:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/458397\/"},"modified":"2025-10-12T22:07:13","modified_gmt":"2025-10-12T22:07:13","slug":"le-plan-du-caviste-nicolas-pour-relancer-la-frequentation-de-ses-boutiques","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/458397\/","title":{"rendered":"le plan du caviste Nicolas pour relancer la fr\u00e9quentation de ses boutiques"},"content":{"rendered":"

\n D\u00c9CRYPTAGE<\/strong> – Bouscul\u00e9e par la baisse de la consommation de vin et par l\u2019arriv\u00e9e de nouveaux concurrents, l\u2019enseigne lance un vaste plan de transformation.<\/p>\n

\u00ab\u00a0Nous voulons repositionner notre marque dans la t\u00eate des Fran\u00e7ais, explique la nouvelle directrice g\u00e9n\u00e9rale du caviste Nicolas,\u00a0Cathy Collart Geiger.<\/a>\u00a0Elle doit s\u2019adresser au monde d\u2019aujourd\u2019hui.\u00a0\u00bb En poste depuis avril, l\u2019ex-patronne de Picard Surgel\u00e9s a d\u00e9poussi\u00e9r\u00e9 l\u2019image\u00a0du premier r\u00e9seau fran\u00e7ais de cavistes, n\u00e9 il y a plus de 200\u00a0ans<\/a>. Nicolas va devenir \u00ab\u00a0Maison Nicolas\u00a0\u00bb. Cette nouvelle enseigne, assortie d\u2019un logo toujours rouge mais plus moderne, sera appos\u00e9e sur les vitrines d\u2019une dizaine de boutiques parisiennes d\u00e8s lundi. Une refonte compl\u00e8te sera progressivement op\u00e9r\u00e9e dans les 565\u00a0magasins du groupe, situ\u00e9s en France et dans douze autres pays (Royaume-Uni, Belgique, Maroc\u2026). C\u2019est l\u2019aspect de plus visible du plan de transformation \u00e0 cinq ans engag\u00e9 pour relancer les ventes de l\u2019enseigne, d\u00e9tenue depuis 1988 par Castel, g\u00e9ant tricolore du vin et de la bi\u00e8re.<\/p>\n

Le montant des investissements est confidentiel. Mais Cathy Collart Geiger l\u2019assure, \u00ab\u00a0nous avons les moyens\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 78% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

J-100, Le Figaro f\u00eate ses 200 ans<\/p>\n

Offre anniversaire : 2\u20ac\/mois pendant 200 semaines<\/p>\n

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