{"id":460911,"date":"2025-10-13T22:27:12","date_gmt":"2025-10-13T22:27:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/460911\/"},"modified":"2025-10-13T22:27:12","modified_gmt":"2025-10-13T22:27:12","slug":"le-grand-chasse-croise-des-chaines","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/460911\/","title":{"rendered":"le grand chass\u00e9-crois\u00e9 des cha\u00eenes"},"content":{"rendered":"<p>Les enseignes am\u00e9ricaines sont, entre autres, attir\u00e9es par l\u2019Europe car les march\u00e9s y sont moins satur\u00e9s qu\u2019outre-Atlantique. Les taux de p\u00e9n\u00e9tration des cha\u00eenes sont ainsi de 5 % en Espagne, 10 % en France et en Allemagne, 35 % aux Royaume-Uni contre 43 % aux Etats-Unis). On note \u00e9galement que le Royaume-Uni s\u2019av\u00e8re la principale t\u00eate de pont pour 72 % des enseignes am\u00e9ricaines et que <strong>87 % choisissent la franchise <\/strong>comme mode de d\u00e9veloppement (contre 3% en direct, et 10 % en strat\u00e9gie mixte). En revanche, elles doivent relever plusieurs challenges sur le vieux continent, tels que des langues et des habitudes alimentaires diff\u00e9rentes, des march\u00e9s fragment\u00e9s ou encore, un co\u00fbt du travail \u00e9lev\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"Les enseignes am\u00e9ricaines sont, entre autres, attir\u00e9es par l\u2019Europe car les march\u00e9s y sont moins satur\u00e9s qu\u2019outre-Atlantique. Les&hellip;\n","protected":false},"author":2,"featured_media":460912,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[11,1777,674,1011,27,12,25],"class_list":{"0":"post-460911","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"tag-actualites","9":"tag-eu","10":"tag-europe","11":"tag-fr","12":"tag-france","13":"tag-news","14":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115369216879803105","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/460911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=460911"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/460911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/460912"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=460911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=460911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=460911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}