{"id":469198,"date":"2025-10-17T05:23:13","date_gmt":"2025-10-17T05:23:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/469198\/"},"modified":"2025-10-17T05:23:13","modified_gmt":"2025-10-17T05:23:13","slug":"zara-home-va-installer-durablement-son-concept-el-apartamento-a-paris-3","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/469198\/","title":{"rendered":"Zara Home va installer durablement son concept \u00ab\u00a0El Apartamento\u00a0\u00bb \u00e0 Paris"},"content":{"rendered":"<p>\n                                    <b>Publi\u00e9 le<\/b><br \/>\n                                    <\/p>\n<p>                                        16 octobre 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                Apr\u00e8s un an d\u2019activit\u00e9, le pop-up store Zara Home, \u00ab\u00a0l&rsquo;Appartement\u00a0\u00bb, du 117, rue du Bac, dans le VIIe arrondissement de Paris, a ferm\u00e9 ses portes fin septembre. Ouvert en 2023, ce concept exp\u00e9rientiel m\u00ealant d\u00e9coration, design et art de vivre s\u2019\u00e9tait impos\u00e9 comme un lieu embl\u00e9matique du quartier, illustrant la volont\u00e9 d\u2019Inditex de tester de nouveaux formats premium dans des environnements raffin\u00e9s.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:968px;\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/10\/52c7.jpg\" alt=\"Archive Zara Home\" loading=\"lazy\"\/>Archive Zara Home &#8211; Zara Home<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">Ce concept \u00e9ph\u00e9m\u00e8re avait permis \u00e0 Zara Home de proposer une approche immersive du design int\u00e9rieur, associant d\u00e9coration, art de vivre et caf\u00e9 dans un cadre haut de gamme. Il s\u2019inscrivait dans la strat\u00e9gie de transformation du groupe espagnol, qui d\u00e9veloppe des concepts plus exp\u00e9rientiels et durables dans les grandes capitales.<\/p>\n<p>Zara Home pr\u00e9voit d\u00e9sormais de s\u2019installer durablement au 83, rue du Bac, dans le complexe Beaupassage, \u00e0 quelques m\u00e8tres de son ancienne adresse, selon une information du m\u00e9dia espagnol Modaes qu&rsquo;\u00e0 pu confirmer FashionNetwork. Cette nouvelle implantation, dont l\u2019ouverture est envisag\u00e9e avant la fin de l\u2019ann\u00e9e 2025, marquera une pr\u00e9sence p\u00e9renne de la marque sur la rive gauche parisienne.<\/p>\n<p>Avec ce projet, Inditex confirme sa volont\u00e9 de renforcer la dimension premium de ses enseignes \u00e0 travers des espaces immersifs et une offre plus qualitative, m\u00ealant design, d\u00e9coration et exp\u00e9riences client.<\/p>\n<p>En 2024, Zara et Zara Home ont r\u00e9alis\u00e9 un chiffre d\u2019affaires de 27,8 milliards d\u2019euros, en hausse de 6,6% sur un an. Selon son rapport annuel, Zara Home comptait 391 magasins dont 3 concepts \u00ab\u00a0El Apartamento\u00a0\u00bb dans le monde \u00e0 la fin de l\u2019exercice fiscal, confirmant la solidit\u00e9 et le d\u00e9veloppement international de la marque.\n                            <\/p>\n<p>\n                                Tous droits de reproduction et de repr\u00e9sentation r\u00e9serv\u00e9s.<br \/>\u00a9 2025 FashionNetwork.com\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Publi\u00e9 le 16 octobre 2025 Apr\u00e8s un an d\u2019activit\u00e9, le pop-up store Zara Home, \u00ab\u00a0l&rsquo;Appartement\u00a0\u00bb, du 117, rue&hellip;\n","protected":false},"author":2,"featured_media":468704,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[1111,1928,11,1927,2424,537,2423,1777,674,1011,27,2425,985,12,1926,2298,626,1925,2426,2427,25,2421,2422],"class_list":{"0":"post-469198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-actu","9":"tag-actu-paris","10":"tag-actualites","11":"tag-actualites-paris","12":"tag-beaute","13":"tag-contact","14":"tag-cosmetiques","15":"tag-eu","16":"tag-europe","17":"tag-fr","18":"tag-france","19":"tag-luxe","20":"tag-mode","21":"tag-news","22":"tag-news-paris","23":"tag-parfum","24":"tag-paris","25":"tag-paris-news","26":"tag-professionnel","27":"tag-professionnels","28":"tag-republique-francaise","29":"tag-reseau","30":"tag-textile"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115387840279430108","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/469198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=469198"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/469198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/468704"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=469198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=469198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=469198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}