{"id":471480,"date":"2025-10-18T03:04:18","date_gmt":"2025-10-18T03:04:18","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/471480\/"},"modified":"2025-10-18T03:04:18","modified_gmt":"2025-10-18T03:04:18","slug":"circuits-a-velo-recits-de-voyage-escapades-gourmandes-a-lheure-de-chatgpt-les-guides-de-voyage-font-leur-grande-mue","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/471480\/","title":{"rendered":"Circuits \u00e0 v\u00e9lo, r\u00e9cits de voyage, escapades gourmandes\u2026 \u00c0 l\u2019heure de ChatGPT, les guides de voyage font leur grande mue"},"content":{"rendered":"<p>\n    <strong>D\u00c9CRYPTAGE &#8211; <\/strong>D\u00e9j\u00e0 en rivalit\u00e9 avec Booking ou les influenceurs voyage, les leaders du march\u00e9 ont adapt\u00e9 leur offre \u00e9ditoriale, sur le papier comme sur le web.<\/p>\n<p class=\"fig-paragraph\">La plupart d\u2019entre eux sont n\u00e9s dans les ann\u00e9es 1970, avec l\u2019essor des \u00ab\u00a0vols charters\u00a0\u00bb et des hippies globe-trotteurs. La r\u00e9volution internet n\u2019a pas remis en cause l\u2019existence des guides de voyage, qui figurent toujours en bonne place sur les \u00e9tals des libraires. Mais, derri\u00e8re cette r\u00e9sistance de fa\u00e7ade, le march\u00e9 est \u00e0 la peine. Malgr\u00e9 le retour en force du tourisme apr\u00e8s la pand\u00e9mie de Covid-19, le rayon \u00ab\u00a0voyage\u00a0\u00bb d\u00e9cline chaque ann\u00e9e\u00a0: entre 2015 et 2024, les ventes des\u00a0Routard, Guides\u00a0Michelin, Petit\u00a0Fut\u00e9, et autres Lonely Planet ont plong\u00e9 de 30\u00a0%, selon GfK. Il s\u2019en vend un peu plus de 4\u00a0millions chaque ann\u00e9e, contre 6,3\u00a0millions il y a dix ans.<\/p>\n<p class=\"fig-paragraph\">Certes, le besoin de bons plans n\u2019a pas disparu, d\u2019autant que les\u00a0<a href=\"http:\/\/www.lefigaro.fr\/voyages\/guides\/un-tourisme-record-des-incertitudes-grandissantes-comment-les-agences-de-voyage-doivent-a-nouveau-s-adapter-20250922\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">Fran\u00e7ais sont plus nombreux que jamais \u00e0 voyager.<\/a>\u00a0Mais, entre les classements de Tripadvisor et de Booking, les publications Instagram et YouTube des influenceurs \u00ab\u00a0voyage\u00a0\u00bb et autres contenus sp\u00e9cialis\u00e9s, les touristes ont l\u2019embarras du choix pour pr\u00e9parer\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 86% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fmedias%2Fcircuits-a-velo-recits-de-voyage-escapades-gourmandes-a-l-heure-de-chatgpt-les-guides-de-voyage-font-leur-grande-mue-20251017\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGE5MTcyLTE4YzMtNjcwZS1iMDE1LTY1MWE2ZjA0OWNiZV9fQXJ0aWNsZQ==_Circuits \u00e0 v\u00e9lo, r\u00e9cits de voyage, escapades gourmandes\u2026 \u00c0 l\u2019heure de ChatGPT, les guides de voyage font leur grande mue_321&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGE5MTcyLTE4YzMtNjcwZS1iMDE1LTY1MWE2ZjA0OWNiZV9fQXJ0aWNsZQ==&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; D\u00e9j\u00e0 en rivalit\u00e9 avec Booking ou les influenceurs voyage, les leaders du march\u00e9 ont adapt\u00e9 leur&hellip;\n","protected":false},"author":2,"featured_media":471481,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1411],"tags":[1154,207,4660,1011,27,60],"class_list":{"0":"post-471480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cyclisme","8":"tag-cycling","9":"tag-cyclisme","10":"tag-edition","11":"tag-fr","12":"tag-france","13":"tag-sports"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115392955368619030","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/471480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=471480"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/471480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/471481"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=471480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=471480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=471480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}