{"id":475628,"date":"2025-10-19T21:38:11","date_gmt":"2025-10-19T21:38:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/475628\/"},"modified":"2025-10-19T21:38:11","modified_gmt":"2025-10-19T21:38:11","slug":"les-raisons-dune-operation-a-4-milliards-deuros","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/475628\/","title":{"rendered":"les raisons d\u2019une op\u00e9ration \u00e0 4 milliards d\u2019euros"},"content":{"rendered":"

\n D\u00c9CRYPTAGE<\/strong> – L\u2019accord devrait \u00eatre officialis\u00e9 dans les prochaines heures. Il s\u2019agit de la premi\u00e8re grande d\u00e9cision de Luca de Meo, qui a pris la direction g\u00e9n\u00e9rale de Kering le mois dernier.<\/p>\n

Lui aussi avait promis des ruptures.\u00a0Luca de Meo<\/a>, qui a pris la direction g\u00e9n\u00e9rale de\u00a0Kering<\/a>\u00a0le mois dernier, s\u2019appr\u00eate \u00e0 annoncer sa premi\u00e8re grande d\u00e9cision\u00a0:\u00a0la\u00a0cession de l\u2019activit\u00e9 beaut\u00e9 du groupe de luxe au g\u00e9ant fran\u00e7ais des cosm\u00e9tiques L\u2019Or\u00e9al<\/a>, pour une valeur avoisinant 4\u00a0milliards d\u2019euros. L\u2019op\u00e9ration, r\u00e9v\u00e9l\u00e9e par le Wall Street Journal samedi, devrait \u00eatre officialis\u00e9e dans les prochaines heures.<\/p>\n

Les deux entreprises se connaissent tr\u00e8s bien.\u00a0L\u2019Or\u00e9al,<\/a>\u00a0num\u00e9ro un mondial des cosm\u00e9tiques, exploite d\u00e9j\u00e0 Yves Saint Laurent Beaut\u00e9, dont il aurait multipli\u00e9 par six le chiffre d\u2019affaires depuis\u00a0qu\u2019il l\u2019a rachet\u00e9 en 2008 \u00e0 PPR (l\u2019anc\u00eatre de Kering), pour 1,15\u00a0milliard d\u2019euros<\/a>. Faute de pouvoir r\u00e9cup\u00e9rer la licence de sa vitrine Gucci, PPR avait \u00e0 l\u2019\u00e9poque choisi de c\u00e9der ce qui deviendra l\u2019une des plus importantes franchises de cosm\u00e9tiques au monde. \u00c0 son grand dam\u2026 L\u2019Or\u00e9al exploite aussi la licence Valentino, la griffe dont Kering d\u00e9tient 30\u00a0% et une option pour 100\u00a0% \u00e0 \u00e9ch\u00e9ance\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 80% \u00e0 d\u00e9couvrir.\n <\/p>\n

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