{"id":478254,"date":"2025-10-21T00:33:14","date_gmt":"2025-10-21T00:33:14","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/478254\/"},"modified":"2025-10-21T00:33:14","modified_gmt":"2025-10-21T00:33:14","slug":"lalliance-entre-kering-et-loreal-rapproche-deux-groupes-familiaux-francais-aux-valeurs-communes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/478254\/","title":{"rendered":"\u00abL\u2019alliance entre Kering et L\u2019Or\u00e9al rapproche deux groupes familiaux fran\u00e7ais aux valeurs communes\u00bb"},"content":{"rendered":"

\n ENTRETIEN EXCLUSIF –<\/strong> Les patrons des deux g\u00e9ants d\u00e9cryptent les enjeux de leur partenariat exclusif dans les cosm\u00e9tiques. Une fa\u00e7on de tenir \u00e0 distance LVMH, le leader mondial du luxe, et de rebattre les cartes du secteur.<\/p>\n

\u00ab\u00a0Ce partenariat est tr\u00e8s excitant, s\u2019enthousiasme Nicolas Hieronimus, le directeur g\u00e9n\u00e9ral de\u00a0L\u2019Or\u00e9al<\/a>, quelques heures apr\u00e8s l\u2019officialisation, dans la nuit de dimanche \u00e0 lundi, d\u2019une alliance historique entre le leader mondial de la beaut\u00e9 et\u00a0Kering<\/a>, le propri\u00e9taire de Gucci, Yves Saint Laurent, Balenciaga et Bottega Veneta. Kering est l\u2019une des plus belles entreprises fran\u00e7aises du luxe et le march\u00e9 de la beaut\u00e9 est tr\u00e8s dynamique. C\u2019est la plus grosse op\u00e9ration de l\u2019histoire de L\u2019Or\u00e9al. Elle permet de rapprocher deux groupes familiaux fran\u00e7ais qui ont des valeurs communes et certains concurrents en commun.\u00a0\u00bb<\/p>\n

Derri\u00e8re ce prudent pluriel de politesse se cache en fait le seul v\u00e9ritable rival commun des deux groupes,\u00a0LVMH<\/a>. Le leader mondial du luxe aura d\u00e9sormais face \u00e0 lui un attelage de deux concurrents\u00a0: d\u2019une part L\u2019Or\u00e9al, num\u00e9ro\u00a0un mondial des cosm\u00e9tiques de luxe, qui renforce sa position en acqu\u00e9rant, pour 4\u00a0milliards d\u2019euros, la marque Creed, les licences Bottega Veneta\u2026<\/p>\n

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\n <\/a>\n <\/p>\n","protected":false},"excerpt":{"rendered":"ENTRETIEN EXCLUSIF – Les patrons des deux g\u00e9ants d\u00e9cryptent les enjeux de leur partenariat exclusif dans les cosm\u00e9tiques.…\n","protected":false},"author":2,"featured_media":478255,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,33,34,1011,27,24445,32584,2425],"class_list":{"0":"post-478254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-economie","10":"tag-economy","11":"tag-fr","12":"tag-france","13":"tag-kering","14":"tag-loreal","15":"tag-luxe"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115409348459792314","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/478254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=478254"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/478254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/478255"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=478254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=478254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=478254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}