{"id":485026,"date":"2025-10-23T19:07:12","date_gmt":"2025-10-23T19:07:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/485026\/"},"modified":"2025-10-23T19:07:12","modified_gmt":"2025-10-23T19:07:12","slug":"un-mauvais-signal-disneyland-paris-renonce-a-son-partenariat-de-noel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/485026\/","title":{"rendered":"\u00ab Un mauvais signal \u00bb\u2026 Disneyland Paris renonce \u00e0 son partenariat de No\u00ebl"},"content":{"rendered":"

marche arri\u00e8re – Disneyland Paris a annul\u00e9 son projet de magasin \u00e9ph\u00e9m\u00e8re avec le BHV pr\u00e9vu du 4\u00a0novembre au 31\u00a0d\u00e9cembre sur le th\u00e8me de \u00ab\u00a0It\u2019s a small world\u00a0\u00bb, expliquant que \u00ab\u00a0les conditions ne sont plus r\u00e9unies pour d\u00e9ployer sereinement les animations de No\u00ebl\u00a0\u00bb<\/strong><\/p>\n

Disneyland<\/a> Paris<\/a> renonce \u00e0 son projet pour No\u00ebl<\/a> avec le BHV. Le parc d\u2019attractions le plus fr\u00e9quent\u00e9 de France devait installer du 4\u00a0novembre au 31\u00a0d\u00e9cembre un magasin \u00e9ph\u00e9m\u00e8re et des vitrines sur le th\u00e8me de l\u2019attraction \u00ab\u00a0It\u2019s a small world\u00a0\u00bb \u00e0 l\u2019occasion des f\u00eates de fin d\u2019ann\u00e9e. \u00ab\u00a0Les conditions ne sont plus r\u00e9unies pour d\u00e9ployer sereinement les animations de No\u00ebl\u00a0\u00bb, explique la direction du parc.<\/p>\n

En cause, l\u2019annonce du partenariat entre la plateforme Shein<\/a> et BHV. La marque asiatique doit ouvrir \u00e0 partir de novembre six magasins physiques p\u00e9rennes en France, dont l\u2019un au sein du Bazar de l\u2019H\u00f4tel de ville (BHV). Le projet, fruit d\u2019un accord entre Shein et la Soci\u00e9t\u00e9 des grands magasins (SGM, fonci\u00e8re commerciale qui exploite l\u2019\u00e9tablissement parisien) a suscit\u00e9 une vive pol\u00e9mique depuis son annonce d\u00e9but octobre.<\/p>\n

Concurrence d\u00e9loyale<\/p>\n

Les plateformes asiatiques \u00e0 prix discount sont notamment accus\u00e9es de concurrence d\u00e9loyale, de pollution environnementale ou encore de conditions de travail indignes. Plusieurs marques ont d\u00e9j\u00e0 annonc\u00e9 leur d\u00e9part du BHV suite \u00e0 cette annonce.<\/p>\n

\u00ab\u00a0Ce partenariat est un mauvais signal qu\u2019il faut \u00e9viter\u00a0\u00bb, estime le cabinet du ministre du Commerce, Serge Papin. Interrog\u00e9 jeudi matin sur TF1 sur le fait de savoir s\u2019il faisait \u00ab\u00a0pression\u00a0\u00bb et avait \u00ab\u00a0encore un espoir\u00a0\u00bb d\u2019emp\u00eacher l\u2019arriv\u00e9e de Shein au BHV, Serge Papin a r\u00e9pondu \u00ab\u00a0oui\u00a0\u00bb, sans plus de pr\u00e9cisions.<\/p>\n

Lire la suite sur 20minutes<\/a><\/p>\n

\u00c0 lire aussi :
Shein annonce l\u2019ouverture de magasins p\u00e9rennes en France, les Galeries Lafayette annoncent \u00ab\u00a0refuser l\u2019installation\u00a0\u00bb<\/a>
Christophe Castaner ne conseille plus Shein (parce que sa mission est termin\u00e9e)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"marche arri\u00e8re – Disneyland Paris a annul\u00e9 son projet de magasin \u00e9ph\u00e9m\u00e8re avec le BHV pr\u00e9vu du 4\u00a0novembre…\n","protected":false},"author":2,"featured_media":485027,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[60824,1111,1928,11,1927,60822,4906,1777,674,1011,27,60823,12,1926,626,1925,25,1104],"class_list":{"0":"post-485026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-4-novembre","9":"tag-actu","10":"tag-actu-paris","11":"tag-actualites","12":"tag-actualites-paris","13":"tag-animations-de-noel","14":"tag-disneyland-paris","15":"tag-eu","16":"tag-europe","17":"tag-fr","18":"tag-france","19":"tag-its-a-small-world","20":"tag-news","21":"tag-news-paris","22":"tag-paris","23":"tag-paris-news","24":"tag-republique-francaise","25":"tag-shein"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115425053559838616","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/485026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=485026"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/485026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/485027"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=485026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=485026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=485026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}