{"id":497879,"date":"2025-10-29T14:58:11","date_gmt":"2025-10-29T14:58:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/497879\/"},"modified":"2025-10-29T14:58:11","modified_gmt":"2025-10-29T14:58:11","slug":"saint-etienne-burger-king-annonce-sa-date-douverture-en-faisant-un-clin-doeil-a-mcdo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/497879\/","title":{"rendered":"Saint-\u00c9tienne. Burger King annonce sa date d&rsquo;ouverture en faisant un clin d&rsquo;\u0153il \u00e0 McDo"},"content":{"rendered":"<p>On conna\u00eet le talent des \u00e9quipes marketing de Burger King pour r\u00e9aliser des campagnes de pub d\u00e9licieusement d\u00e9cal\u00e9es et pleines d\u2019humour. L\u2019enseigne n\u2019a pas failli \u00e0 sa r\u00e9putation pour annoncer la date d\u2019ouverture de son tout nouveau restaurant st\u00e9phanois.<\/p>\n<p><a href=\"https:\/\/www.leprogres.fr\/economie\/2025\/09\/19\/burger-king-ouvrira-avant-les-fetes-dans-l-ancien-zara-hommes\" target=\"_blank\" rel=\"noopener\">On savait depuis d\u00e9j\u00e0 plusieurs mois<\/a> que l&rsquo;enseigne am\u00e9ricaine de fast-food allait s\u2019installer dans l\u2019ancienne boutique Zara homme de la place du Peuple, qui avait ferm\u00e9 en mai\u00a02024 pour rejoindre le centre commercial Steel.<\/p>\n<p>On conna\u00eet d\u00e9sormais la date d\u2019ouverture de ce qui sera le troisi\u00e8me Burger King \u00e0 Saint-\u00c9tienne intra-muros apr\u00e8s ceux de Monthieu et <a href=\"https:\/\/www.leprogres.fr\/economie\/2024\/09\/06\/burger-king-ouvre-jeudi-prochain-dans-l-ancien-quick-du-rond-point\" target=\"_blank\" rel=\"noopener\">du Rond-Point<\/a> (le quatri\u00e8me si on compte celui d\u2019Auchan Villars)\u00a0: ce sera le jeudi 27\u00a0novembre.<\/p>\n<p>  \u00ab\u00a0Non, tout n\u2019\u00e9tait pas mieux avant\u00a0\u00bb<\/p>\n<p>Pour annoncer la nouvelle aux St\u00e9phanois, des banderoles ont \u00e9t\u00e9 d\u00e9ploy\u00e9es sur la fa\u00e7ade ce mercredi 29\u00a0octobre. Sur l\u2019une, on peut lire un ironique \u00ab\u00a0Non, tout n&rsquo;\u00e9tait pas mieux avant\u00a0\u00bb. Juste en dessous, une autre reproduit la vitrine d\u2019un\u2026 McDonald\u2019s avec le c\u00e9l\u00e8bre clown aux cheveux rouges.<\/p>\n<p>Pourquoi Burger King met-il en avant celui qui est son principal concurrent\u00a0? Les St\u00e9phanois les plus anciens auront saisi le clin d\u2019\u0153il, puisque ce local de la place du Peuple a accueilli un McDonald&rsquo;s pendant plus de vingt ans, de 1980 \u00e0 2003.<\/p>\n<p>Pour la petite histoire, ce McDonald\u2019s avait \u00e9t\u00e9 seulement le deuxi\u00e8me restaurant de l\u2019enseigne am\u00e9ricaine en France, apr\u00e8s Strasbourg.<\/p>\n","protected":false},"excerpt":{"rendered":"On conna\u00eet le talent des \u00e9quipes marketing de Burger King pour r\u00e9aliser des campagnes de pub d\u00e9licieusement d\u00e9cal\u00e9es&hellip;\n","protected":false},"author":2,"featured_media":497880,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9653],"tags":[1111,11,2430,4406,33,7539,1777,674,107,1011,27,12,25,4001,7538],"class_list":{"0":"post-497879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saint-etienne","8":"tag-actu","9":"tag-actualites","10":"tag-auvergne-rhone-alpes","11":"tag-commerce-et-services","12":"tag-economie","13":"tag-edition-loire-sud","14":"tag-eu","15":"tag-europe","16":"tag-fil-info","17":"tag-fr","18":"tag-france","19":"tag-news","20":"tag-republique-francaise","21":"tag-saint-etienne","22":"tag-saint-etienne-ville"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115458048217396387","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/497879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=497879"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/497879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/497880"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=497879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=497879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=497879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}