{"id":498541,"date":"2025-10-29T21:33:12","date_gmt":"2025-10-29T21:33:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/498541\/"},"modified":"2025-10-29T21:33:12","modified_gmt":"2025-10-29T21:33:12","slug":"il-y-aura-toujours-de-la-pub-sur-les-bus-a-paris-le-marche-tres-convoite-des-lignes-de-la-ratp","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/498541\/","title":{"rendered":"\u00ab\u00a0Il y aura toujours de la pub sur les bus\u00a0\u00bb\u00a0: \u00e0 Paris, le march\u00e9 tr\u00e8s convoit\u00e9 des lignes de la RATP"},"content":{"rendered":"<p class=\"paragraph text_align_left lp-f-body-02\">C\u2019est un march\u00e9 qui p\u00e8se pr\u00e8s d\u20191,4 milliard d\u2019euros en France. Mais dans une ville comme <a href=\"https:\/\/www.leparisien.fr\/paris-75\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paris,<\/a> qui a d\u00e9cid\u00e9 de faire <a href=\"https:\/\/www.leparisien.fr\/paris-75\/paris-compte-bien-reduire-la-publicite-dans-lespace-public-mais-pas-sur-tous-les-supports-09-01-2024-Y2EQ2Y5JIBH4FF67PR3GYOB5ME.php\" target=\"_blank\" rel=\"noreferrer noopener\">de moins en moins de place \u00e0 la pub<\/a> dans ses rues, la communication ext\u00e9rieure fait aussi l\u2019objet d\u2019une \u00e2pre bataille entre ses principaux acteurs. Avec un objectif : se faire une place non seulement dans les rues de la capitale mais aussi &#8211; surtout &#8211; sur ses bus, ses m\u00e9tros, ses parkings ou encore ses centres commerciaux.<\/p>\n<p class=\"paragraph text_align_left lp-f-body-02\">Dans ce march\u00e9 f\u00e9roce, le groupe Cityz Media (ex-Clear Channel France), vient d\u2019engranger un contrat de poids en remportant l\u2019appel d\u2019offres de la <a href=\"https:\/\/www.leparisien.fr\/info-paris-ile-de-france-oise\/transports\/ratp\/\" target=\"_blank\" rel=\"noreferrer noopener\">RATP<\/a> portant sur les espaces publicitaires des bus exploit\u00e9s \u00e0 Paris et en \u00cele-de-France.<\/p>\n","protected":false},"excerpt":{"rendered":"C\u2019est un march\u00e9 qui p\u00e8se pr\u00e8s d\u20191,4 milliard d\u2019euros en France. Mais dans une ville comme Paris, qui&hellip;\n","protected":false},"author":2,"featured_media":498542,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1592],"tags":[1111,11,33,1777,674,1011,27,662,1944,12,626,25,2382],"class_list":{"0":"post-498541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ile-de-france","8":"tag-actu","9":"tag-actualites","10":"tag-economie","11":"tag-eu","12":"tag-europe","13":"tag-fr","14":"tag-france","15":"tag-ile-de-france","16":"tag-ma-ville","17":"tag-news","18":"tag-paris","19":"tag-republique-francaise","20":"tag-transport-idf-oise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115459601626710322","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/498541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=498541"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/498541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/498542"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=498541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=498541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=498541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}