{"id":511217,"date":"2025-11-04T13:28:11","date_gmt":"2025-11-04T13:28:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/511217\/"},"modified":"2025-11-04T13:28:11","modified_gmt":"2025-11-04T13:28:11","slug":"danone-va-fermer-son-usine-bledina-de-villefranche-sur-saone","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/511217\/","title":{"rendered":"Danone va fermer son usine Bl\u00e9dina de Villefranche-sur-Sa\u00f4ne"},"content":{"rendered":"<p>\n    <strong>INFO LE FIGARO <\/strong>&#8211; Confront\u00e9 \u00e0 un march\u00e9 des c\u00e9r\u00e9ales infantiles en berne, le groupe souhaite concentrer ses investissements en France sur des cat\u00e9gories plus porteuses.<\/p>\n<p class=\"fig-paragraph\">C\u2019est une page d\u2019histoire que Bl\u00e9dina s\u2019appr\u00eate \u00e0 refermer. Cent quarante ans apr\u00e8s sa cr\u00e9ation, l\u2019usine historique de Villefranche-sur-Sa\u00f4ne dans le Rh\u00f4ne, berceau de la c\u00e9l\u00e8bre marque pour b\u00e9b\u00e9s, vit ses derniers mois. Selon nos informations,\u00a0<a href=\"https:\/\/www.lefigaro.fr\/tag\/danone\" target=\"_blank\" rel=\"sponsored noopener\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\">Danone<\/a>, propri\u00e9taire de la marque de nutrition infantile depuis 1970, a d\u00e9cid\u00e9 la fermeture prochaine de ce site sp\u00e9cialis\u00e9 dans la fabrication de Bl\u00e9dine et de Phosphatine, des c\u00e9r\u00e9ales infantiles destin\u00e9es \u00e0 l\u2019origine aux b\u00e9b\u00e9s et enfants intol\u00e9rants au lactose.<\/p>\n<p class=\"fig-paragraph\">La d\u00e9cision a \u00e9t\u00e9 annonc\u00e9e ce mardi midi aux repr\u00e9sentants syndicaux, et aux 117 salari\u00e9s du site, pour une fermeture pr\u00e9vue d\u2019ici \u00e0 fin 2027. Lors de la derni\u00e8re d\u00e9cennie, Danone avait pourtant consacr\u00e9 50 millions d\u2019euros \u00e0 la modernisation et \u00e0 la diversification des activit\u00e9s de l\u2019usine qui produit pour moiti\u00e9 pour l\u2019Europe, et pour l\u2019autre moiti\u00e9 pour l\u2019Afrique.<\/p>\n<p class=\"fig-paragraph\">Las, sur les march\u00e9s europ\u00e9ens, Bl\u00e9dina, comme ses concurrents de la nutrition infantile, subit les effets de\u00a0<a href=\"http:\/\/www.lefigaro.fr\/actualite-france\/france-la-natalite-devrait-encore-baisser-en-2024-vers-un-nouveau-plus-bas-historique-20250107\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">la baisse de\u2026<\/a><\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 82% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fflash-eco%2Fdanone-va-fermer-son-usine-bledina-de-villefranche-sur-saone-20251104\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGI4YWQwLWRlNDUtNmVhMi1hOGUzLTg1YjVlODRkN2JiNV9fTmV3c0ZsYXNo_Danone va fermer son usine Bl\u00e9dina de Villefranche-sur-Sa\u00f4ne_122&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGI4YWQwLWRlNDUtNmVhMi1hOGUzLTg1YjVlODRkN2JiNV9fTmV3c0ZsYXNo&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"INFO LE FIGARO &#8211; Confront\u00e9 \u00e0 un march\u00e9 des c\u00e9r\u00e9ales infantiles en berne, le groupe souhaite concentrer ses&hellip;\n","protected":false},"author":2,"featured_media":511218,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[5825,35,40532,33,34,1011,27],"class_list":{"0":"post-511217","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-agroalimentaire","9":"tag-business","10":"tag-danone","11":"tag-economie","12":"tag-economy","13":"tag-fr","14":"tag-france"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115491668224717682","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/511217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=511217"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/511217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/511218"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=511217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=511217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=511217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}