{"id":511247,"date":"2025-11-04T13:43:11","date_gmt":"2025-11-04T13:43:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/511247\/"},"modified":"2025-11-04T13:43:11","modified_gmt":"2025-11-04T13:43:11","slug":"angers-dijon-grenoble-reims-les-sept-galeries-lafayette-gerees-par-frederic-merlin-vont-etre-rebaptisees-bhv","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/511247\/","title":{"rendered":"Angers, Dijon, Grenoble, Reims&#8230; Les sept Galeries Lafayette g\u00e9r\u00e9es par Fr\u00e9d\u00e9ric Merlin vont \u00eatre rebaptis\u00e9es BHV"},"content":{"rendered":"<p>\n    Oppos\u00e9s \u00e0 l\u2019arriv\u00e9e de Shein dans cinq magasins Galeries Lafayette de province d\u00e9tenus et exploit\u00e9s par Fr\u00e9d\u00e9ric Merlin, les h\u00e9ritiers de Ginette Moulin ont scell\u00e9 un accord avec ce dernier pour mettre fin au contrat d\u2019affiliation.<\/p>\n<p class=\"fig-paragraph\">Nouveau rebondissement pour\u00a0<a href=\"http:\/\/www.lefigaro.fr\/economie\/frederic-merlin-le-reenchanteur-du-bhv-devenu-paria-depuis-son-alliance-avec-shein-20251009\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">Fr\u00e9d\u00e9ric Merlin<\/a>, le pr\u00e9sident de la fonci\u00e8re SGM, sous le feu des critiques depuis qu\u2019il a scell\u00e9 un partenariat avec Shein pour installer un magasin physique au\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/j-ai-decide-de-ne-pas-revenir-sur-ma-decision-malgre-les-polemiques-sur-shein-le-patron-du-bhv-persiste-et-signe-20251103\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">BHV,<\/a>\u00a0mais aussi dans cinq magasins Galeries Lafayette de province (Dijon, Grenoble, Reims, Limoges et Angers) qu\u2019il exploite. La marque de mode ultra-\u00e9ph\u00e9m\u00e8re controvers\u00e9e ne sera finalement pas associ\u00e9e \u00e0 l\u2019enseigne Galeries Lafayette.<\/p>\n<p class=\"fig-paragraph\">D\u00e8s l\u2019annonce de ce<a href=\"http:\/\/www.lefigaro.fr\/flash-eco\/nous-contribuons-au-renouveau-des-centres-villes-historiques-de-france-shein-s-implante-au-bhv-a-paris-et-dans-cinq-galeries-lafayette-en-regions-20251001\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">\u00a0partenariat d\u00e9but octobre,<\/a>\u00a0le groupe Galeries Lafayette avait assur\u00e9 qu\u2019il\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/le-groupe-des-galeries-lafayette-oppose-a-l-accord-entre-le-bhv-et-shein-20251001\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">s\u2019opposerait bec et ongles \u00e0 l\u2019installation de Shein dans ces cinq magasins.\u00a0<\/a>C\u2019est chose faite. Apr\u00e8s plusieurs semaines de discussions, les h\u00e9ritiers de Ginette Moulin ont scell\u00e9 un accord avec Fr\u00e9d\u00e9ric Merlin pour mettre fin au contrat d\u2019affiliation (sorte de franchise) qui les liait depuis 2021, concernant l\u2019exploitation de sept magasins sous enseigne Galeries Lafayette, dont les cinq qui accueilleront donc Shein. Selon nos informations, Fr\u00e9d\u00e9ric Merlin (qui d\u00e9tient les murs)\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 49% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsocietes%2Fangers-dijon-grenoble-reims-les-sept-galeries-lafayette-geres-par-frederic-merlin-vont-etre-rebaptises-bhv-20251104\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGI5NmFhLWQwNDItNjc1Yy1hMWE3LTMzYjFmMWJhYmYzOV9fTmV3c0ZsYXNo_Angers, Dijon, Grenoble, Reims... Les sept Galeries Lafayette g\u00e9r\u00e9es par Fr\u00e9d\u00e9ric Merlin vont \u00eatre rebaptis\u00e9es BHV_574&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGI5NmFhLWQwNDItNjc1Yy1hMWE3LTMzYjFmMWJhYmYzOV9fTmV3c0ZsYXNo&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"Oppos\u00e9s \u00e0 l\u2019arriv\u00e9e de Shein dans cinq magasins Galeries Lafayette de province d\u00e9tenus et exploit\u00e9s par Fr\u00e9d\u00e9ric Merlin,&hellip;\n","protected":false},"author":2,"featured_media":511248,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9566],"tags":[1111,11,2430,130,1777,674,1011,27,4238,2731,12,25],"class_list":{"0":"post-511247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-grenoble","8":"tag-actu","9":"tag-actualites","10":"tag-auvergne-rhone-alpes","11":"tag-consommation","12":"tag-eu","13":"tag-europe","14":"tag-fr","15":"tag-france","16":"tag-galeries-lafayette","17":"tag-grenoble","18":"tag-news","19":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115491727291654926","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/511247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=511247"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/511247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/511248"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=511247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=511247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=511247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}