{"id":516604,"date":"2025-11-06T19:38:14","date_gmt":"2025-11-06T19:38:14","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/516604\/"},"modified":"2025-11-06T19:38:14","modified_gmt":"2025-11-06T19:38:14","slug":"volkswagen-et-ddb-paris-broyer-pour-valoriser-image","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/516604\/","title":{"rendered":"Volkswagen et DDB Paris : broyer pour valoriser &#8211; Image"},"content":{"rendered":"<p>Volkswagen Group France et Derichebourg Environnement qui ont sign\u00e9 un partenariat le 10 juin dernier, d\u00e9voilent aujourd\u2019hui une campagne de communication visant \u00e0 d\u00e9mocratiser le recyclage automobile et en transformer la perception. Le groupe Volkswagen, avec DDB Paris, montre concr\u00e8tement les \u00e9tapes de recyclage d\u2019un VHU. C\u2019est ainsi qu\u2019une vieille Golf 2 gar\u00e9e au bord d\u2019une route et rapidement collect\u00e9e par une remorqueuse Derichebourg, va \u00eatre purg\u00e9e, diss\u00e9qu\u00e9e, d\u00e9membr\u00e9e, d\u00e9coup\u00e9e, d\u00e9molie, broy\u00e9e sur des airs de banjo, de trompette, et de ch\u0153urs all\u00e8gres.\n<\/p>\n<p>Une musique en total d\u00e9calage avec une fin qui peut sembler brutale, mais qui est en r\u00e9alit\u00e9 \u00ab la meilleure chose qui pouvait lui arriver \u00bb, puisqu\u2019elle sera ensuite recycl\u00e9e et valoris\u00e9e \u00e0 plus de 95% dans les centres agr\u00e9\u00e9s Derichebourg. La campagne qui sera d\u00e9ploy\u00e9e en digital (en 45, 60, et 90 secondes).<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Volkswagen Group France et Derichebourg Environnement qui ont sign\u00e9 un partenariat le 10 juin dernier, d\u00e9voilent aujourd\u2019hui une&hellip;\n","protected":false},"author":2,"featured_media":516605,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[1111,1928,11,1927,1777,674,1011,27,12,1926,626,1925,25],"class_list":{"0":"post-516604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-actu","9":"tag-actu-paris","10":"tag-actualites","11":"tag-actualites-paris","12":"tag-eu","13":"tag-europe","14":"tag-fr","15":"tag-france","16":"tag-news","17":"tag-news-paris","18":"tag-paris","19":"tag-paris-news","20":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115504447823346169","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/516604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=516604"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/516604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/516605"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=516604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=516604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=516604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}