{"id":524867,"date":"2025-11-10T12:21:16","date_gmt":"2025-11-10T12:21:16","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/524867\/"},"modified":"2025-11-10T12:21:16","modified_gmt":"2025-11-10T12:21:16","slug":"rencontre-pierre-lebrun-fondateur-du-parti-du-the","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/524867\/","title":{"rendered":"Rencontre : Pierre Lebrun, fondateur du Parti du Th\u00e9"},"content":{"rendered":"

Pionnier dans le commerce du th\u00e9 \u00e0 Paris, Pierre Lebrun f\u00eate les 20 ans de son label. Rencontre.<\/strong><\/p>\n

\"\"<\/p>\n

Comment \u00eates-vous venu \u00e0 ce m\u00e9tier peu connu il y a 20 ans\u00a0?<\/p>\n

Jusqu\u2019\u00e0 30 ans, j\u2019ai travaill\u00e9 en Chine. A Shanga\u00ef, j\u2019ai d\u00e9couvert les maisons de th\u00e9 et j\u2019ai ador\u00e9 \u00e7a\u00a0! Lorsque je suis revenu \u00e0 Paris, je voulais faire un \u00ab\u00a0m\u00e9tier passion\u00a0\u00bb alors je me suis lanc\u00e9 dans le th\u00e9\u2026 J\u2019ai ouvert la premi\u00e8re boutique rue Faidherbe comme un coup de poker. Mais la client\u00e8le \u00e9tait au rendez-vous et on s\u2019est d\u00e9velopp\u00e9 aussi rapidement gr\u00e2ce aux chefs et aux restaurants du quartier qui ont tout de suite adh\u00e9r\u00e9 au projet.<\/p>\n

Vous faites des m\u00e9langes labellis\u00e9s \u00ab\u00a0fabriqu\u00e9 \u00e0 Paris\u00a0\u00bb\u2026<\/p>\n

Nous faisons tous nos m\u00e9langes nous-m\u00eames depuis 10 ans, et d\u00e9sormais nous avons aussi ce label car nous avons am\u00e9nag\u00e9 le sous-sol de la nouvelle boutique rue de Lancry en atelier de production biologique.<\/p>\n

Est-ce qu\u2019il y a des th\u00e9s \u00ab\u00a0stars\u00a0\u00bb chez vous\u00a0?<\/p>\n

Le matcha indiscutablement. Il y a aussi le \u00ab\u00a0voodoo child\u00a0\u00bb, du rooibos vert, un th\u00e9 naturellement sans th\u00e9ine, pas oxyd\u00e9 auquel on a ajout\u00e9 des produits du verger. Son c\u00f4t\u00e9 sant\u00e9 attire, notamment les gens avec des carences en fer qui ne peuvent pas consommer de th\u00e9ine. Le \u00ab\u00a0turmeric\u00a0\u00bb, un m\u00e9lange de curcuma, gingembre et poivre, marche aussi tr\u00e8s bien en hiver\u00a0: non seulement, il est d\u00e9licieux, il r\u00e9chauffe mais il a aussi des propri\u00e9t\u00e9s pour pr\u00e9venir les grippes et les rhumes\u00a0!<\/p>\n

.\u00a0 .\u00a0 .<\/p>\n

Pierre Lebrun celebrates 20 years of his label. Interview.<\/strong><\/p>\n

How did you get into this rather niche profession 20 years ago?<\/strong><\/p>\n

Until I was 30, I worked in China. In Shanghai, I discovered tea houses\u2014and I absolutely loved them! When I came back to Paris, I wanted to do something I was truly passionate about, so I dove into tea. I opened my first shop on Rue Faidherbe\u2014it was a bit of a gamble. But customers showed up right away, and we quickly grew thanks to chefs and local restaurants who immediately embraced the project.<\/p>\n

You create blends labeled \u201cMade in Paris\u201d\u2026<\/strong><\/p>\n

We\u2019ve been making all our own blends for the past 10 years, and now we also carry the \u201cMade in Paris\u201d label because we turned the basement of our new Rue de Lancry shop into a fully organic production workshop.<\/p>\n

Do you have any \u201cstar\u201d teas?<\/strong><\/p>\n

Matcha, without question. Another bestseller is\u00a0Voodoo Child, a green rooibos\u2014naturally caffeine-free and unoxidized\u2014that we blend with orchard fruits. It\u2019s popular for its health benefits, especially among people with iron deficiencies who can\u2019t drink caffeinated tea. Our\u00a0Turmeric\u00a0blend, with turmeric, ginger, and black pepper, also does really well in winter: it\u2019s delicious, warming, and great for warding off colds and flu !<\/p>\n","protected":false},"excerpt":{"rendered":"Pionnier dans le commerce du th\u00e9 \u00e0 Paris, Pierre Lebrun f\u00eate les 20 ans de son label. Rencontre.…\n","protected":false},"author":2,"featured_media":524868,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[11,1777,674,1011,27,12,626,64480,25,3989],"class_list":{"0":"post-524867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-actualites","9":"tag-eu","10":"tag-europe","11":"tag-fr","12":"tag-france","13":"tag-news","14":"tag-paris","15":"tag-pierre-lebrun","16":"tag-republique-francaise","17":"tag-the"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115525379402227677","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/524867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=524867"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/524867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/524868"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=524867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=524867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=524867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}