{"id":531234,"date":"2025-11-13T11:44:13","date_gmt":"2025-11-13T11:44:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/531234\/"},"modified":"2025-11-13T11:44:13","modified_gmt":"2025-11-13T11:44:13","slug":"red-bull-vise-par-une-enquete-de-lue-pour-atteinte-a-la-concurrence","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/531234\/","title":{"rendered":"Red Bull vis\u00e9 par une enqu\u00eate de l\u2019UE pour atteinte \u00e0 la concurrence"},"content":{"rendered":"<p>\n    Bruxelles soup\u00e7onne notamment le fabricant autrichien de boissons \u00e9nergisantes d\u2019inciter les distributeurs \u00e0 ne pas commercialiser les produits concurrents ou \u00e0 les d\u00e9savantager.<\/p>\n<p class=\"fig-paragraph\">Red Bull en eaux troubles. L\u2019Union europ\u00e9enne a annonc\u00e9 jeudi mener une enqu\u00eate contre\u00a0<a href=\"http:\/\/www.lefigaro.fr\/flash-eco\/red-bull-soupconne-de-pratiques-anticoncurrentielles-par-bruxelles-20230321\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">le fabricant autrichien de boissons \u00e9nergisantes<\/a>, qui pourrait avoir r\u00e9duit ill\u00e9galement la concurrence en abusant de sa position dominante. Bruxelles dit disposer d\u2019\u00e9l\u00e9ments indiquant que le groupe aurait d\u00e9velopp\u00e9 une strat\u00e9gie \u00e0 l\u2019\u00e9chelle europ\u00e9enne, visant \u00e0 \u00abr\u00e9duire la comp\u00e9tition sur les boissons \u00e9nergisantes de plus de 250 ml\u00bb au niveau des ventes r\u00e9alis\u00e9es en magasins (supermarch\u00e9s, stations-service, etc&#8230;), selon un communiqu\u00e9.<\/p>\n<p class=\"fig-paragraph\">En clair, Red Bull est soup\u00e7onn\u00e9 d\u2019inciter les distributeurs \u00e0 arr\u00eater de commercialiser les produits concurrents ou \u00e0 les d\u00e9savantager. Il pourrait aussi profiter du fait que certains magasins lui d\u00e9l\u00e8guent l\u2019assortiment, la mise en rayon et la promotion des boissons \u00e9nergisantes qu\u2019ils commercialisent, pour favoriser ses propres produits. Les enqu\u00eateurs de la Commission europ\u00e9enne avaient men\u00e9 en mars 2023 des inspections dans les locaux de l\u2019entreprise. \u00c0 l\u2019\u00e9poque, le groupe autrichien avait confirm\u00e9 cette inspection et assur\u00e9 qu\u2019il coop\u00e9rait pour r\u00e9pondre aux questions soulev\u00e9es.<\/p>\n<p>                                    <a class=\"fig-a11y-skip a11y-hidden\" href=\"#fig-a11y-skip-main-inarticle\"><br \/>\n        Passer la publicit\u00e9<br \/>\n    <\/a><\/p>\n<p class=\"fig-paragraph\">Red Bull, boisson contenant de la taurine, des vitamines et de la caf\u00e9ine, a \u00e9t\u00e9 cr\u00e9\u00e9e dans les ann\u00e9es 1980 par l\u2019homme d\u2019affaires autrichien Dietrich Mateschitz, d\u00e9c\u00e9d\u00e9 en 2022. Il s\u2019\u00e9tait associ\u00e9 \u00e0 un entrepreneur tha\u00eflandais, Chaloe Yoovidhya, afin d\u2019adapter au march\u00e9 europ\u00e9en une boisson similaire lanc\u00e9e en Tha\u00eflande par ce dernier. La marque est devenue un fleuron de l\u2019industrie agroalimentaire autrichienne, \u00e0 grands coups de marketing sportif.<\/p>\n","protected":false},"excerpt":{"rendered":"Bruxelles soup\u00e7onne notamment le fabricant autrichien de boissons \u00e9nergisantes d\u2019inciter les distributeurs \u00e0 ne pas commercialiser les produits&hellip;\n","protected":false},"author":2,"featured_media":531235,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[11,5825,1777,674,1779,1011,27,12,2255,25,1778,364],"class_list":{"0":"post-531234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"tag-actualites","9":"tag-agroalimentaire","10":"tag-eu","11":"tag-europe","12":"tag-european-union","13":"tag-fr","14":"tag-france","15":"tag-news","16":"tag-red-bull","17":"tag-republique-francaise","18":"tag-ue","19":"tag-union-europeenne"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115542220065776806","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/531234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=531234"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/531234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/531235"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=531234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=531234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=531234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}