{"id":532712,"date":"2025-11-14T02:47:20","date_gmt":"2025-11-14T02:47:20","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/532712\/"},"modified":"2025-11-14T02:47:20","modified_gmt":"2025-11-14T02:47:20","slug":"panneaux-publicitaires-a-rennes-la-metropole-envisage-de-faire-appel-pour-faire-evoluer-le-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/532712\/","title":{"rendered":"Panneaux publicitaires \u00e0 Rennes\u00a0: la M\u00e9tropole envisage de faire appel \u00ab\u00a0pour faire \u00e9voluer le"},"content":{"rendered":"

\u00ab\u00a0On veut red\u00e9battre pour faire \u00e9voluer le r\u00e8glement national de la publicit\u00e9\u00a0\u00bb<\/strong>, annonce Laurence Besserve, 2e vice-pr\u00e9sidente de Rennes m\u00e9tropole.<\/p>\n

Face \u00e0 l\u2019avis rendu par le tribunal administratif en faveur des groupes publicitaires quant \u00e0 la r\u00e9vision du R\u00e8glement local de publicit\u00e9 intercommunal (RLPi)<\/a>, Rennes m\u00e9tropole ne souhaite pas s\u2019arr\u00eater l\u00e0. \u00ab\u00a0On envisage de faire appel de cette d\u00e9cision\u00a0\u00bb<\/strong>, continue l\u2019\u00e9lue.<\/p>\n

Et ce malgr\u00e9 la d\u00e9motivation des constructeurs quant \u00e0 la r\u00e9installation de panneaux publicitaires sur le bord des routes\u00a0: \u00ab\u00a0Le temps de la justice n\u2019est pas celui de l\u2019\u00e9conomie<\/strong>, confiait Affiouest \u00e0 Ouest-France, d\u00e9but novembre\u00a02025<\/a>. Le mal est fait. On ne va pas remettre des panneaux apr\u00e8s avoir tant pay\u00e9 pour les d\u00e9monter.\u00a0\u00bb<\/strong><\/p>\n

Pr\u00e9sent\u00e9 comme \u00ab\u00a0l\u2019un des plus stricts de France\u00a0\u00bb<\/strong>, selon les publicitaires (1) ce RLPi interdisait notamment les panneaux de grands formats de 8\u00a0m\u00b2. Ce qui, d\u2019apr\u00e8s eux, \u00ab\u00a0n\u2019est pas l\u00e9galement justifi\u00e9 sur l\u2019ensemble du territoire\u00a0\u00bb<\/strong>, estimant que ces panneaux devaient \u00eatre autoris\u00e9s dans les zones d\u2019activit\u00e9 de l\u2019aire urbaine de Rennes. Distinguant ainsi les zones d\u2019activit\u00e9 des zones r\u00e9sidentielles.<\/p>\n

Zone d\u2019activit\u00e9 aujourd\u2019hui, zone de vie demain\u00a0?<\/p>\n

\u00ab\u00a0Une conception dat\u00e9e\u00a0\u00bb<\/strong>, d\u2019apr\u00e8s Andr\u00e9 Crocq, vice-pr\u00e9sident \u00e0 Rennes m\u00e9tropole. Rapidement rejoint par Laurence Besserve, qui craint le retour des grands panneaux \u00ab\u00a0au bord des axes routiers structurants et dans les zones d\u2019activit\u00e9\u00a0\u00bb<\/strong>.<\/p>\n

Selon elle, ces derni\u00e8res \u00ab\u00a0peuvent devenir des zones de vie d\u2019ici demain\u00a0\u00bb<\/strong>. Rappelant que \u00ab\u00a0chaque maire peut agir et motiver un refus\u00a0\u00bb<\/strong> sur quelconque nouveau panneau pr\u00e9vu dans sa commune, elle ajoute que cette d\u00e9cision d\u2019appel serait \u00ab\u00a0surtout motiv\u00e9e par l\u2019envie d\u2019impacter au niveau national\u00a0\u00bb.<\/strong><\/p>\n

(1) Le Groupement d\u2019int\u00e9r\u00eat \u00e9conomique (GIE) Grand Quartier, la SAS Signali, SAS Affiouest, l\u2019Union de la publicit\u00e9 ext\u00e9rieure.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"\u00ab\u00a0On veut red\u00e9battre pour faire \u00e9voluer le r\u00e8glement national de la publicit\u00e9\u00a0\u00bb, annonce Laurence Besserve, 2e vice-pr\u00e9sidente de…\n","protected":false},"author":2,"featured_media":532713,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2821],"tags":[1111,11,7431,829,7556,1777,674,11663,4560,1011,27,2800,3238,12,13081,65249,50322,584,25],"class_list":{"0":"post-532712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rennes","8":"tag-actu","9":"tag-actualites","10":"tag-appel","11":"tag-bretagne","12":"tag-envisage","13":"tag-eu","14":"tag-europe","15":"tag-evoluer","16":"tag-faire","17":"tag-fr","18":"tag-france","19":"tag-metropole","20":"tag-national","21":"tag-news","22":"tag-panneaux","23":"tag-publicitaires","24":"tag-reglement","25":"tag-rennes","26":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115545770853803732","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/532712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=532712"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/532712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/532713"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=532712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=532712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=532712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}