{"id":534577,"date":"2025-11-14T21:52:11","date_gmt":"2025-11-14T21:52:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/534577\/"},"modified":"2025-11-14T21:52:11","modified_gmt":"2025-11-14T21:52:11","slug":"dior-guerlain-sandro-maje-agnes-b-caroll-swarovski-la-liste-des-marques-qui-quittent-le-bhv-sallonge","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/534577\/","title":{"rendered":"Dior, Guerlain, Sandro, Maje, Agn\u00e8s b., Caroll, Swarovski… La liste des marques qui quittent le BHV s\u2019allonge"},"content":{"rendered":"

\n Toutes ces marques se plaignent de l\u2019arriv\u00e9e du g\u00e9ant chinois Shein dans les murs du grand magasin parisien, et la plupart de retards de paiement \u00e0 r\u00e9p\u00e9tition.<\/p>\n

Sandro, Maje, Paraboot, The Kooples,\u00a0Caroll, Morgan<\/a>, Agn\u00e8s b., Guerlain, Dior, Swarovski, Filofax.. Le BHV Marais se vide. En masse, les marques de mode, cosm\u00e9tiques, bijoux, papeterie quittent le grand magasin parisien, consid\u00e9rant que l\u2019arriv\u00e9e de Shein est la goutte d\u2019eau qui fait d\u00e9border le vase. Le g\u00e9ant chinois de l\u2019ultra fast fashion s\u2019y est install\u00e9 le 5 novembre, sur 1200 m\u00e8tres carr\u00e9s au 6e \u00e9tage. Un coup de tonnerre, orchestr\u00e9 par\u00a0Fr\u00e9d\u00e9ric Merlin<\/a>, propri\u00e9taire de la Soci\u00e9t\u00e9 des grands magasins (SGM) qui d\u00e9tient le fonds de commerce du BHV.<\/p>\n

Depuis des mois, la temp\u00eate couvait. Ces marques se plaignent pratiquement toutes de retards de paiement, et, sans exception, de l\u2019arriv\u00e9e du g\u00e9ant chinois de l\u2019ultra fast fashion. Les unes apr\u00e8s les autres, elles arr\u00eatent les frais. \u00c0 l\u2019approche des f\u00eates de No\u00ebl, cette vague de d\u00e9parts ne pouvait pas tomber plus mal. Elle est d\u2019autant impressionnante qu\u2019elle n\u2019\u00e9pargne plus personne. M\u00eame les poids lourds de leur cat\u00e9gorie, comme Dior, Guerlain\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 78% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

Black Friday<\/p>\n

-70% sur l’abonnement num\u00e9rique<\/p>\n

\n D\u00e9j\u00e0 abonn\u00e9\u00a0?
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\n <\/a>\n <\/p>\n","protected":false},"excerpt":{"rendered":"Toutes ces marques se plaignent de l\u2019arriv\u00e9e du g\u00e9ant chinois Shein dans les murs du grand magasin parisien,…\n","protected":false},"author":2,"featured_media":534578,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,33,34,1011,27,65410,49368,1104],"class_list":{"0":"post-534577","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-economie","10":"tag-economy","11":"tag-fr","12":"tag-france","13":"tag-guerlain","14":"tag-sandro","15":"tag-shein"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115550273169795047","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/534577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=534577"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/534577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/534578"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=534577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=534577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=534577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}