{"id":534804,"date":"2025-11-15T00:08:20","date_gmt":"2025-11-15T00:08:20","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/534804\/"},"modified":"2025-11-15T00:08:20","modified_gmt":"2025-11-15T00:08:20","slug":"les-heros-disney-pixar-ou-marvel-debarquent-dans-les-kia","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/534804\/","title":{"rendered":"Les h\u00e9ros Disney, Pixar ou Marvel d\u00e9barquent dans les Kia"},"content":{"rendered":"<p>Alors que les tableaux de bord des constructeurs tendent \u00e0 se ressembler, <a href=\"https:\/\/www.20minutes.fr\/economie\/auto\/kia\/\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">Kia<\/a> tente une approche plus originale. Les nouveaux th\u00e8mes <a href=\"https:\/\/www.20minutes.fr\/dossier\/disney\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">Disney<\/a>, fruits d\u2019un partenariat avec le g\u00e9ant am\u00e9ricain, transforment l\u2019apparence des \u00e9crans avec des animations, des couleurs retravaill\u00e9es et des arri\u00e8re-plans in\u00e9dits issus des franchises populaires.<\/p>\n<p>Rien qui bouleverse la technique en soit, mais une personnalisation plus marqu\u00e9e, pens\u00e9 pour s\u00e9duire les familles et les amateurs d\u2019ambiances originales. C\u2019est aussi un signe des temps\u00a0: dans un march\u00e9 o\u00f9 les performances et les technologies deviennent standardis\u00e9es, l\u2019exp\u00e9rience utilisateur devient un vrai terrain de diff\u00e9renciation pour les constructeurs automobiles.<\/p>\n<p>Un levier de distinction pour Kia<\/p>\n<p>D\u00e9ploy\u00e9s progressivement via des mises \u00e0 jour \u00e0 distance (OTA), ces th\u00e8mes enrichissent le catalogue de personnalisation des v\u00e9hicules Kia, et devraient \u00eatre bient\u00f4t rejoints par d\u2019autres univers, toujours issus de Disney.<\/p>\n<\/p>\n<p>Cette collaboration illustre la strat\u00e9gie actuelle de nombreux constructeurs\u00a0: miser sur des d\u00e9tails d\u2019usage, parfois esth\u00e9tiques, pour se distinguer dans un paysage <a href=\"https:\/\/www.20minutes.fr\/economie\/auto\/\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">automobile<\/a> de plus en plus uniforme. Pour Kia, c\u2019est une mani\u00e8re d\u2019explorer de nouveaux codes, en injectant une dose de \u00ab\u00a0culture <a href=\"https:\/\/www.20minutes.fr\/dossier\/pop\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">pop<\/a>\u00a0\u00bb dans une interface normalement pragmatique et plut\u00f4t conservatrice.<\/p>\n","protected":false},"excerpt":{"rendered":"Alors que les tableaux de bord des constructeurs tendent \u00e0 se ressembler, Kia tente une approche plus originale.&hellip;\n","protected":false},"author":2,"featured_media":534805,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1354],"tags":[47,646,520,58,59,1346,1011,27,15341,2135,1360,7794,4752],"class_list":{"0":"post-534804","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-films","8":"tag-actualite","9":"tag-automobile","10":"tag-disney","11":"tag-divertissement","12":"tag-entertainment","13":"tag-films","14":"tag-fr","15":"tag-france","16":"tag-kia","17":"tag-marvel","18":"tag-movies","19":"tag-pixar","20":"tag-voiture"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115550808171377118","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/534804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=534804"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/534804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/534805"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=534804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=534804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=534804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}