{"id":538355,"date":"2025-11-16T15:25:14","date_gmt":"2025-11-16T15:25:14","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/538355\/"},"modified":"2025-11-16T15:25:14","modified_gmt":"2025-11-16T15:25:14","slug":"succes-populaire-ou-flop-commercial-larrivee-de-shein-au-bhv-a-t-elle-repondu-aux-attentes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/538355\/","title":{"rendered":"Succ\u00e8s populaire ou flop commercial, l\u2019arriv\u00e9e de Shein au BHV a-t-elle r\u00e9pondu aux attentes ?"},"content":{"rendered":"<p>\n    <strong>D\u00c9CRYPTAGE &#8211; <\/strong>L\u2019annonce du report de l\u2019ouverture des magasins Shein en r\u00e9gion suscite l\u2019\u00e9tonnement et interroge. Faut-il y voir le signe que le corner ouvert au BHV ne fonctionne pas aussi bien que pr\u00e9vu\u00a0?<\/p>\n<p class=\"fig-paragraph\">Tous les sweats, pulls, hoodies, cardigans et gilets vendus \u00e0 -25%\u00a0: cette \u00aboffre exceptionnelle\u00bb est disponible tout le week-end au corner Shein du BHV. Une v\u00e9ritable op\u00e9ration s\u00e9duction,\u00a0<a href=\"http:\/\/www.lefigaro.fr\/conso\/on-s-habille-deja-tous-chinois-a-l-ouverture-de-shein-au-bhv-le-face-a-face-desabuse-des-clients-et-des-opposants-20251105\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">dix jours apr\u00e8s l\u2019arriv\u00e9e du g\u00e9ant chinois<\/a>\u00a0dans le c\u00e9l\u00e8bre grand magasin de l\u2019H\u00f4tel de Ville, pour tenter de se rattraper aupr\u00e8s des clients d\u00e9\u00e7us des prix jug\u00e9s \u00abtrop \u00e9lev\u00e9s\u00bb\u00a0? Un pull 100% acrylique \u00e0 32,99 euros, un jean en \u00e9lasthanne et coton \u00e0 37,99 euros ou encore une doudoune \u00e0 plus de 66 euros, les prix se rapprochent en effet de ceux pratiqu\u00e9s par les c\u00e9l\u00e8bres marques de fast-fashion europ\u00e9ennes comme H&amp;M, Zara et Mango. De quoi d\u00e9courager certains acheteurs Shein venus d\u00e9nicher des p\u00e9pites \u00e0 petits prix.<\/p>\n<p class=\"fig-paragraph\">Au BHV ce samedi 15 novembre, plusieurs clients le constatent am\u00e8rement. \u00abJe viens de passer une commande sur le site de trois pantalons, trois robes et un pull pour environ 60 euros. Avec le m\u00eame montant ici, j\u2019ai \u00e0 peine deux articles\u00bb, confie Jessica. Accompagn\u00e9e de son compagnon\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 79% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Black Friday<\/p>\n<p class=\"fig-premium-paywall__subtitle\">-70% sur l&rsquo;abonnement num\u00e9rique<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fconso%2Fsucces-populaire-ou-flop-commercial-l-arrivee-de-shein-au-bhv-a-t-elle-repondu-aux-attentes-20251116\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGMyYzJjLWQ2ODAtNmU1OC04ZTMxLWIxZGVkZjMyNjJlZl9fQXJ0aWNsZQ==_Succ\u00e8s populaire ou flop commercial, l\u2019arriv\u00e9e de Shein au BHV a-t-elle r\u00e9pondu aux attentes\u00a0?_282&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGMyYzJjLWQ2ODAtNmU1OC04ZTMxLWIxZGVkZjMyNjJlZl9fQXJ0aWNsZQ==&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; L\u2019annonce du report de l\u2019ouverture des magasins Shein en r\u00e9gion suscite l\u2019\u00e9tonnement et interroge. Faut-il y&hellip;\n","protected":false},"author":2,"featured_media":538356,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,130,33,34,1011,27,1104],"class_list":{"0":"post-538355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-consommation","10":"tag-economie","11":"tag-economy","12":"tag-fr","13":"tag-france","14":"tag-shein"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115560075940602629","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/538355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=538355"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/538355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/538356"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=538355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=538355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=538355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}