{"id":550773,"date":"2025-11-22T06:54:24","date_gmt":"2025-11-22T06:54:24","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/550773\/"},"modified":"2025-11-22T06:54:24","modified_gmt":"2025-11-22T06:54:24","slug":"le-premier-marche-de-noel-de-buckingham-palace-la-fausse-pub-generee-par-ia-a-fait-le-tour-du-monde","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/550773\/","title":{"rendered":"Le premier march\u00e9 de No\u00ebl de Buckingham Palace\u00a0? La fausse pub g\u00e9n\u00e9r\u00e9e par IA a fait le tour du monde"},"content":{"rendered":"<p>Comme Brygida, de nombreux touristes en vacances \u00e0 Londres ont fait face \u00e0 une lourde d\u00e9ception. Cette Polonaise s\u2019est rendue vendredi au palais de <a href=\"https:\/\/www.20minutes.fr\/dossier\/buckingham_palace\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">Buckingham<\/a>, s\u2019attendant \u00e0 voir un <a href=\"https:\/\/www.20minutes.fr\/dossier\/marche_de_noel\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">march\u00e9 de No\u00ebl<\/a> traditionnel, mais elle a \u00e9t\u00e9 pi\u00e9g\u00e9e par une fausse publicit\u00e9 illustr\u00e9e par une image g\u00e9n\u00e9r\u00e9e par intelligence artificielle.<\/p>\n<p>Plusieurs messages post\u00e9s en ligne et qui ont circul\u00e9 dans le monde entier dans plusieurs langues, dont le tha\u00ef, le portugais, l\u2019arabe ou l\u2019arm\u00e9nien, promettaient \u00ab\u00a0une exp\u00e9rience de <a href=\"https:\/\/www.20minutes.fr\/noel\/\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">No\u00ebl<\/a> royal in\u00e9dite\u00a0\u00bb.<\/p>\n<p>En r\u00e9alit\u00e9, la photo illustrant ce faux \u00e9v\u00e8nement \u00e9tait une image d\u2019un march\u00e9 de No\u00ebl \u2013 avec ses petits chalets en bois et ses lumi\u00e8res festives \u2013 g\u00e9n\u00e9r\u00e9e par <a href=\"https:\/\/www.20minutes.fr\/dossier\/intelligence_artificielle\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">IA<\/a>. Plusieurs internautes ont mis en ligne des vid\u00e9os pour r\u00e9v\u00e9ler la supercherie, notamment des blogs de voyage, comme Love and London.<\/p>\n<p>Une pub pour une boutique<\/p>\n<p>L\u2019image g\u00e9n\u00e9r\u00e9e par IA a commenc\u00e9 \u00e0 circuler en septembre apr\u00e8s que le Royal Collection Trust (RCT), qui organise les visites du palais de Buckingham, a \u00e9voqu\u00e9 l\u2019ouverture d\u2019une petite boutique de No\u00ebl au palais.<\/p>\n<\/p>\n<p>Le RCT a publi\u00e9 un message d\u2019avertissement sur son site indiquant que cette boutique n\u2019\u00e9tait \u00ab\u00a0pas un march\u00e9 de No\u00ebl\u00a0\u00bb et qu&rsquo;\u00ab\u00a0il n\u2019y aura pas de march\u00e9 de No\u00ebl au palais de Buckingham\u00a0\u00bb.<\/p>\n<p>Vendredi, des affiches pr\u00e8s du palais indiquaient la direction de cette boutique de No\u00ebl, qui vend des souvenirs tels que des chocolats et des bo\u00eetes \u00e0 th\u00e9 \u00e0 l\u2019effigie de la <a href=\"https:\/\/www.20minutes.fr\/monde\/royaute\/\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">famille royale<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Comme Brygida, de nombreux touristes en vacances \u00e0 Londres ont fait face \u00e0 une lourde d\u00e9ception. Cette Polonaise&hellip;\n","protected":false},"author":2,"featured_media":550774,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1588],"tags":[11,29983,1777,674,142,3995,4534,36053,12,15830,473,1853,2439,1851,1850,1852],"class_list":{"0":"post-550773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-royaume-uni","8":"tag-actualites","9":"tag-buckingham-palace","10":"tag-eu","11":"tag-europe","12":"tag-high-tech","13":"tag-intelligence-artificielle-ia","14":"tag-londres","15":"tag-marche-de-noel","16":"tag-news","17":"tag-noel","18":"tag-royaume-uni","19":"tag-royaume-uni-de-grande-bretagne-et-dirlande-du-nord","20":"tag-tiktok","21":"tag-uk","22":"tag-united-kingdom","23":"tag-united-kingdom-of-great-britain-and-northern-ireland"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115592040602816469","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/550773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=550773"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/550773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/550774"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=550773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=550773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=550773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}