{"id":551310,"date":"2025-11-22T12:36:27","date_gmt":"2025-11-22T12:36:27","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/551310\/"},"modified":"2025-11-22T12:36:27","modified_gmt":"2025-11-22T12:36:27","slug":"geispolsheim-boreo-latelier-artisanal-dobjets-en-bois-qui-mise-sur-le-made-in-alsace","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/551310\/","title":{"rendered":"Geispolsheim. Bor\u00e9o, l\u2019atelier artisanal d\u2019objets en bois qui mise sur le made in Alsace"},"content":{"rendered":"<p>Alexandre Boce est en passe de r\u00e9ussir son pari. En 2023, le jeune entrepreneur vend son agence de cr\u00e9ation et de refonte de sites internet \u2013 qui comptait huit salari\u00e9s \u2013 pour ouvrir un atelier de cr\u00e9ation d\u2019objets en bois. M\u00fb par l\u2019envie de \u00ab\u00a0faire autre chose\u00a0\u00bb, le trentenaire fonde l\u2019entreprise Bor\u00e9o et s\u2019attaque au march\u00e9 ultra concurrentiel et domin\u00e9 par les produits chinois \u00e0 bas co\u00fbt\u00a0des magnets, porte-cl\u00e9s, boucles d\u2019oreilles et autres goodies. Pour trouver sa place sur les \u00e9tals des boutiques de souvenirs, il mise sur \u00ab\u00a0la personnalisation de ses produits et l\u2019argument d\u2019une production 100\u00a0% artisanale et locale\u00a0\u00bb, explique le natif de Colmar. Entre ses mains, chaque pi\u00e8ce raconte un petit&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Alexandre Boce est en passe de r\u00e9ussir son pari. En 2023, le jeune entrepreneur vend son agence de&hellip;\n","protected":false},"author":2,"featured_media":551311,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2820],"tags":[1111,11,1477,33,2880,1777,674,107,1011,27,4076,775,12,25,4604,640,3089],"class_list":{"0":"post-551310","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-strasbourg","8":"tag-actu","9":"tag-actualites","10":"tag-artisanat","11":"tag-economie","12":"tag-edition-strasbourg","13":"tag-eu","14":"tag-europe","15":"tag-fil-info","16":"tag-fr","17":"tag-france","18":"tag-geispolsheim","19":"tag-grand-est","20":"tag-news","21":"tag-republique-francaise","22":"tag-selection-abonne","23":"tag-strasbourg","24":"tag-strasbourg-sud"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115593385250633233","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/551310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=551310"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/551310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/551311"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=551310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=551310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=551310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}