{"id":555556,"date":"2025-11-24T14:35:15","date_gmt":"2025-11-24T14:35:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/555556\/"},"modified":"2025-11-24T14:35:15","modified_gmt":"2025-11-24T14:35:15","slug":"omnicom-et-ipg-lue-donne-son-feu-vert-a-un-nouveau-geant-de-la-pub","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/555556\/","title":{"rendered":"Omnicom et IPG : l\u2019UE donne son feu vert \u00e0 un nouveau g\u00e9ant de la pub"},"content":{"rendered":"

La Commission europ\u00e9enne a approuv\u00e9 sans condition l\u2019accord de 13,25 milliards de dollars, enti\u00e8rement en actions, par lequel Omnicom Group pr\u00e9voit de racheter son rival Interpublic Group, indique Reuters.<\/p>\n

Annonc\u00e9e en d\u00e9cembre dernier, cette op\u00e9ration<\/a> fusionne le troisi\u00e8me groupe mondial d\u2019achat m\u00e9dia, Omnicom, avec le quatri\u00e8me, Interpublic.<\/p>\n

L\u2019accord cr\u00e9erait la plus grande agence publicitaire au monde, au moment o\u00f9 les acteurs traditionnels cherchent \u00e0 mieux rivaliser avec les grandes entreprises technologiques dans un contexte d\u2019acc\u00e9l\u00e9ration de l\u2019usage de l\u2019intelligence artificielle.<\/p>\n","protected":false},"excerpt":{"rendered":"La Commission europ\u00e9enne a approuv\u00e9 sans condition l\u2019accord de 13,25 milliards de dollars, enti\u00e8rement en actions, par lequel…\n","protected":false},"author":2,"featured_media":555557,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[11,1777,674,1779,1011,27,14,12,25,1778,364],"class_list":{"0":"post-555556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"tag-actualites","9":"tag-eu","10":"tag-europe","11":"tag-european-union","12":"tag-fr","13":"tag-france","14":"tag-international","15":"tag-news","16":"tag-republique-francaise","17":"tag-ue","18":"tag-union-europeenne"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115605178164268626","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/555556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=555556"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/555556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/555557"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=555556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=555556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=555556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}