{"id":557550,"date":"2025-11-25T11:53:15","date_gmt":"2025-11-25T11:53:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/557550\/"},"modified":"2025-11-25T11:53:15","modified_gmt":"2025-11-25T11:53:15","slug":"auchan-veut-basculer-tous-ses-supermarches-sous-banniere-intermarche-et-netto","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/557550\/","title":{"rendered":"Auchan veut basculer tous ses supermarch\u00e9s sous banni\u00e8re Intermarch\u00e9 et Netto"},"content":{"rendered":"<p>                     <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/11\/6d56c1b_upload-1-1vyrcevkcop0-maxnewsspecialtwo042970.jpg\" alt=\"Devant un supermarch\u00e9 Auchan, dans le 17\u1d49\u00a0arrondissement de Paris, en novembre 2024.\"   width=\"664\" height=\"443\"\/>    Devant un supermarch\u00e9 Auchan, dans le 17\u1d49\u00a0arrondissement de Paris, en novembre 2024.  DELPHINE GOLDSZTEJN\/LP\/MAXPPP                 <\/p>\n<p class=\"article__paragraph  \">Confront\u00e9 \u00e0 un essoufflement de son mod\u00e8le, Auchan franchit une nouvelle \u00e9tape dans son plan visant un retour \u00e0 la rentabilit\u00e9.<strong> <\/strong>Le distributeur a annonc\u00e9, mardi 25\u00a0novembre, qu\u2019il pr\u00e9voit de basculer l\u2019ensemble de ses supermarch\u00e9s en France sous les enseignes Intermarch\u00e9 et Netto, les deux marques du Groupement Les Mousquetaires. Objectifs\u00a0: se concentrer sur ses autres formats de magasins (117\u00a0hypermarch\u00e9s et les \u00ab\u00a0drive\u00a0\u00bb) et profiter du dynamisme du groupe ind\u00e9pendant.<\/p>\n<p>                                   Lire aussi |  Article r\u00e9serv\u00e9 \u00e0 nos abonn\u00e9s  <a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2025\/09\/30\/entre-auchan-et-intermarche-un-discret-rapprochement_6643692_3234.html\" class=\"js-article-read-also catcher--favoris__link\" data-premium=\"1\" id=\"article-title-3440066\" target=\"_blank\" rel=\"noopener\">Entre Auchan et Intermarch\u00e9, un discret rapprochement<\/a>    <\/p>\n<p>   Lire plus tard  <\/p>\n<p class=\"article__paragraph  \">Pour les deux groupes, il s\u2019agit d\u2019\u00ab\u00a0une \u00e9volution majeure de leur partenariat strat\u00e9gique, commenc\u00e9 en\u00a02024\u00a0\u00bb, qui leur permet d\u00e9j\u00e0 d\u2019effectuer en commun leurs achats de marchandises aupr\u00e8s des fournisseurs.<\/p>\n<p class=\"article__paragraph  \">Concr\u00e8tement, ce projet prendrait la forme d\u2019un mod\u00e8le in\u00e9dit dans la grande distribution\u00a0: Auchan Retail cr\u00e9erait \u00ab\u00a0une entit\u00e9 juridique d\u00e9di\u00e9e\u00a0\u00bb, dont le nom n\u2019a pas encore \u00e9t\u00e9 d\u00e9voil\u00e9, qui \u00ab\u00a0exploiterait en franchise ses supermarch\u00e9s sous la banni\u00e8re Intermarch\u00e9 et Netto\u00a0\u00bb, a indiqu\u00e9 le distributeur dans un communiqu\u00e9. Un dispositif cens\u00e9 perdurer pendant au moins dix ans.<\/p>\n<p class=\"article__paragraph  \">En France, les 261\u00a0supermarch\u00e9s qu\u2019Auchan exploite en propre en France sont concern\u00e9s. Les 33\u00a0franchis\u00e9s ne le sont pas, pour le moment. Cela repr\u00e9sente 3,3\u00a0milliards d\u2019euros de chiffre d\u2019affaires annuels et 11\u00a0400\u00a0salari\u00e9s.<\/p>\n<p class=\"reading-mode-only \"><strong>Il vous reste 56.09% de cet article \u00e0 lire. La suite est r\u00e9serv\u00e9e aux abonn\u00e9s.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Devant un supermarch\u00e9 Auchan, dans le 17\u1d49\u00a0arrondissement de Paris, en novembre 2024. DELPHINE GOLDSZTEJN\/LP\/MAXPPP Confront\u00e9 \u00e0 un essoufflement&hellip;\n","protected":false},"author":2,"featured_media":557551,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[1111,1928,11,1927,1777,674,1011,27,12,1926,626,1925,25],"class_list":{"0":"post-557550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-actu","9":"tag-actu-paris","10":"tag-actualites","11":"tag-actualites-paris","12":"tag-eu","13":"tag-europe","14":"tag-fr","15":"tag-france","16":"tag-news","17":"tag-news-paris","18":"tag-paris","19":"tag-paris-news","20":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115610204198273892","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/557550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=557550"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/557550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/557551"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=557550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=557550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=557550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}