C\u2019est dans le cadre prestigieux du Coll\u00e8ge des Benardins, dans le Ve arrondissement de Paris, que Loire Tourisme a re\u00e7u le Grand Prix Topcom dans la cat\u00e9gorie marketing viral. Une r\u00e9f\u00e9rence, qui r\u00e9compense, apr\u00e8s d\u00e9lib\u00e9ration d\u2019un jury compos\u00e9 de professionnels issus de grandes marques, d\u2019agences ou d\u2019institutions, les campagnes de communication grand public les plus innovantes, efficaces et cr\u00e9atives.<\/p>\n
C\u2019est la campagne \u00ab\u00a0Loire Altitude, la meilleure des connexions\u00a0\u00bb qui a re\u00e7u le troph\u00e9e.<\/p>\n
\u00ab\u00a0L\u00e2chez vos stories, vivez de vraies histoires\u00a0\u00bb<\/p>\n
Durant le printemps et l\u2019\u00e9t\u00e9, plusieurs slogans incitant les vacanciers \u00e0 d\u00e9couvrir la Loire tout en l\u00e2chant leur smartphone ont \u00e9t\u00e9 diffus\u00e9s massivement sur les r\u00e9seaux sociaux\u00a0: (\u00ab\u00a010\u00a0000\u00a0km de rando sans notifs\u00a0\u00bb, \u00ab\u00a0L\u00e2chez vos stories, vivez de vraies histoires\u00a0\u00bb).<\/p>\n
Le jury a salu\u00e9 cette campagne pour \u00ab\u00a0son originalit\u00e9, son d\u00e9calage assum\u00e9 et son dispositif concret d\u00e9ploy\u00e9 sur le terrain \u00bb. Et elle semble avoir port\u00e9 ses fruits puisque, diffus\u00e9e nationalement, elle a attir\u00e9 des touristes venus de toute la France, et notamment, beaucoup de Parisiens.<\/p>\n","protected":false},"excerpt":{"rendered":"C\u2019est dans le cadre prestigieux du Coll\u00e8ge des Benardins, dans le Ve arrondissement de Paris, que Loire Tourisme…\n","protected":false},"author":2,"featured_media":557852,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9653],"tags":[1111,11,2430,33,7539,1777,674,1011,27,3367,12,25,4001,7538,602],"class_list":{"0":"post-557851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saint-etienne","8":"tag-actu","9":"tag-actualites","10":"tag-auvergne-rhone-alpes","11":"tag-economie","12":"tag-edition-loire-sud","13":"tag-eu","14":"tag-europe","15":"tag-fr","16":"tag-france","17":"tag-loire","18":"tag-news","19":"tag-republique-francaise","20":"tag-saint-etienne","21":"tag-saint-etienne-ville","22":"tag-tourisme"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115610926629115347","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/557851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=557851"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/557851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/557852"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=557851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=557851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=557851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}