{"id":559294,"date":"2025-11-26T06:00:18","date_gmt":"2025-11-26T06:00:18","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/559294\/"},"modified":"2025-11-26T06:00:18","modified_gmt":"2025-11-26T06:00:18","slug":"on-est-en-plein-dans-notre-strategie-assure-frederic-merlin-patron-du-bhv","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/559294\/","title":{"rendered":"\u00ab\u00a0On est en plein dans notre strat\u00e9gie\u00a0\u00bb, assure Fr\u00e9d\u00e9ric Merlin, patron du BHV"},"content":{"rendered":"<p>Un mois apr\u00e8s l\u2019installation tr\u00e8s m\u00e9diatis\u00e9e de Shein au BHV, la temp\u00eate ne retombe pas. Le groupe Galeries Lafayette a rompu son partenariat avec la Soci\u00e9t\u00e9 des Grands Magasins (SGM), estimant \u00ab\u00a0incompatibles\u00a0\u00bb ses valeurs avec l\u2019arriv\u00e9e de la marque chinoise au BHV et dans cinq magasins de province. Dans la foul\u00e9e, plus d\u2019une cinquantaine de marques, dont Sandro, Agn\u00e8s B, Guerlain, Maje, Dior, Chanel ou Fursac, ont quitt\u00e9 le navire, invoquant des retards de paiement, des impay\u00e9s ou une rupture de valeurs.<\/p>\n<p>Dans l\u2019\u0153il du cyclone\u00a0: Fr\u00e9d\u00e9ric Merlin, 34 ans, patron lyonnais de la SGM, propri\u00e9taire du BHV et figure clivante du retail. Alors que les pol\u00e9miques continuent, de la gestion du partenariat Shein au d\u00e9part de marques historiques, Fr\u00e9d\u00e9ric Merlin ne perd pas son sourire tandis qu\u2019il&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Un mois apr\u00e8s l\u2019installation tr\u00e8s m\u00e9diatis\u00e9e de Shein au BHV, la temp\u00eate ne retombe pas. Le groupe Galeries&hellip;\n","protected":false},"author":2,"featured_media":559295,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1889],"tags":[1111,11,2430,4406,33,2757,1777,674,107,1011,27,2428,2756,12,25,2429,3151],"class_list":{"0":"post-559294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lyon","8":"tag-actu","9":"tag-actualites","10":"tag-auvergne-rhone-alpes","11":"tag-commerce-et-services","12":"tag-economie","13":"tag-edition-lyon-villeurbanne","14":"tag-eu","15":"tag-europe","16":"tag-fil-info","17":"tag-fr","18":"tag-france","19":"tag-lyon","20":"tag-lyon-bassin","21":"tag-news","22":"tag-republique-francaise","23":"tag-rhone","24":"tag-selection-de-la-redaction-69"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115614477749669621","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/559294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=559294"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/559294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/559295"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=559294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=559294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=559294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}