{"id":560069,"date":"2025-11-26T13:48:14","date_gmt":"2025-11-26T13:48:14","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/560069\/"},"modified":"2025-11-26T13:48:14","modified_gmt":"2025-11-26T13:48:14","slug":"la-contre-attaque-de-frederic-merlin-face-aux-deputes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/560069\/","title":{"rendered":"la contre-attaque de Fr\u00e9d\u00e9ric Merlin face aux d\u00e9put\u00e9s"},"content":{"rendered":"<p>\n    <strong>D\u00c9CRYPTAGE &#8211;<\/strong> Devant l\u2019Assembl\u00e9e nationale, le patron du BHV a d\u00e9fendu bec et ongles l\u2019arriv\u00e9e de la marque Shein dans le grand magasin. Il a \u00e9galement assur\u00e9 ne pas avoir de discussions avec le g\u00e9ant asiatique au sujet du rachat des murs.<\/p>\n<p class=\"fig-paragraph\">Sur le gril devant la commission des affaires \u00e9conomiques de l\u2019Assembl\u00e9e nationale mercredi matin,\u00a0<a href=\"http:\/\/www.lefigaro.fr\/economie\/frederic-merlin-le-reenchanteur-du-bhv-devenu-paria-depuis-son-alliance-avec-shein-20251009\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">Fr\u00e9d\u00e9ric Merlin<\/a>, le patron de la fonci\u00e8re SGM qui d\u00e9tient le fonds de commerce du\u00a0<a href=\"http:\/\/www.lefigaro.fr\/conso\/c-est-une-aberration-l-implantation-de-shein-au-bhv-marais-provoque-colere-et-incomprehension-20251004\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">BHV Marais<\/a>, ne s\u2019est pas laiss\u00e9 faire. Pendant deux heures, le jeune dirigeant de 34 ans a d\u00e9fendu bec et ongles, au nom de la \u00absurvie du commerce\u00bb en centre-ville, l\u2019installation d\u2019un magasin physique Shein au sixi\u00e8me \u00e9tage du BHV. Et ce, en d\u00e9pit du scandale autour du g\u00e9ant asiatique.<\/p>\n<p class=\"fig-paragraph\">Sous le feu des critiques depuis plusieurs semaines,\u00a0<a href=\"http:\/\/www.lefigaro.fr\/economie\/le-gouvernement-lecornu-au-defi-de-reussir-a-bannir-shein-20251105\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">Shein a \u00e9t\u00e9 assign\u00e9 devant la justice<\/a>\u00a0par le gouvernement pour la vente de produits ill\u00e9gaux &#8211; dont des poup\u00e9es sexuelles p\u00e9dopornographiques \u2014 et est accus\u00e9 depuis des mois de commercialiser des produits non conformes aux r\u00e8gles europ\u00e9ennes. \u00abJ\u2019ai pris toutes les dispositions pour m\u2019assurer de la qualit\u00e9, de la provenance et des conditions de fabrication dans lesquelles les produits Shein sont vendus au BHV\u00bb, a d\u00e9fendu le dirigeant. Et de pointer du doigt, au passage, les commer\u00e7ants\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 73% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Black Friday<\/p>\n<p class=\"fig-premium-paywall__subtitle\">-70% sur l&rsquo;abonnement num\u00e9rique<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsocietes%2Fles-usines-shein-sont-les-memes-que-celles-des-commercants-mass-market-en-france-la-contre-attaque-de-frederic-merlin-face-aux-deputes-20251126\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGNhYjFkLTY2NWQtNjA2Ni1iMDg5LWUzMjAwYTU5NWU3OF9fTmV3c0ZsYXNo_\u00abLes usines Shein sont les m\u00eames que celles des commer\u00e7ants mass market en France\u00bb: la contre-attaque de Fr\u00e9d\u00e9ric Merlin face aux d\u00e9put\u00e9s_532&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGNhYjFkLTY2NWQtNjA2Ni1iMDg5LWUzMjAwYTU5NWU3OF9fTmV3c0ZsYXNo&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; Devant l\u2019Assembl\u00e9e nationale, le patron du BHV a d\u00e9fendu bec et ongles l\u2019arriv\u00e9e de la marque&hellip;\n","protected":false},"author":2,"featured_media":560070,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,215,33,34,1011,27],"class_list":{"0":"post-560069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-commerce","10":"tag-economie","11":"tag-economy","12":"tag-fr","13":"tag-france"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115616317830855018","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/560069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=560069"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/560069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/560070"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=560069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=560069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=560069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}