{"id":563599,"date":"2025-11-28T03:04:13","date_gmt":"2025-11-28T03:04:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/563599\/"},"modified":"2025-11-28T03:04:13","modified_gmt":"2025-11-28T03:04:13","slug":"azerion-met-en-avant-son-engagement-pour-une-publicite-politique-transparente-et-responsable-en-europe","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/563599\/","title":{"rendered":"Azerion met en avant son engagement pour une publicit\u00e9 politique transparente et responsable en Europe"},"content":{"rendered":"<p><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/fr.themedialeader.com\/repenser-la-relation-marque-auditeur-le-role-cle-des-formats-sponsoring-par-anna-barbato-directrice-de-clientele-senior-audio-et-ops-azerion\/\">Azerion<\/a> r\u00e9affirme son engagement en faveur d\u2019une publicit\u00e9 politique responsable \u00e0 l\u2019entr\u00e9e en vigueur du r\u00e8glement europ\u00e9en TTPA.<\/p>\n<p>La plateforme dans un communiqu\u00e9 d\u00e9taille un dispositif fond\u00e9 sur une v\u00e9rification stricte de l\u2019identit\u00e9 des annonceurs, une transparence compl\u00e8te des campagnes (commanditaires, montants, contexte \u00e9lectoral), l\u2019interdiction d\u2019utiliser des donn\u00e9es personnelles \u00e0 des fins de ciblage, ainsi qu\u2019un r\u00e9pertoire public r\u00e9pertoriant toutes les publicit\u00e9s diffus\u00e9es.<\/p>\n<p>Azerion souhaite poursuivre son travail avec les r\u00e9gulateurs, les ONG et les autorit\u00e9s \u00e9lectorales pour garantir la conformit\u00e9 des pratiques.<\/p>\n<p>En s\u2019appuyant sur sa DSP Hawk et son DMP bas\u00e9 sur le ciblage contextuel, la plateforme entend proposer une alternative aux acteurs politiques ou associatifs susceptibles d\u2019\u00eatre fragilis\u00e9s par le retrait de certaines grandes plateformes du march\u00e9 publicitaire. Azerion indique vouloir contribuer \u00e0 restaurer la confiance dans la publicit\u00e9 politique en ligne et \u00e0 soutenir la participation d\u00e9mocratique dans un contexte r\u00e9glementaire en \u00e9volution. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"Azerion r\u00e9affirme son engagement en faveur d\u2019une publicit\u00e9 politique responsable \u00e0 l\u2019entr\u00e9e en vigueur du r\u00e8glement europ\u00e9en TTPA.&hellip;\n","protected":false},"author":2,"featured_media":563600,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[11,16946,1777,674,1011,27,12,25,16033],"class_list":{"0":"post-563599","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"tag-actualites","9":"tag-adtech","10":"tag-eu","11":"tag-europe","12":"tag-fr","13":"tag-france","14":"tag-news","15":"tag-republique-francaise","16":"tag-tech"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115625110299196823","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/563599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=563599"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/563599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/563600"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=563599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=563599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=563599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}