{"id":574218,"date":"2025-12-03T00:11:14","date_gmt":"2025-12-03T00:11:14","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/574218\/"},"modified":"2025-12-03T00:11:14","modified_gmt":"2025-12-03T00:11:14","slug":"eurostar-et-ddb-paris-remettent-linattendu-sur-les-rails-image","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/574218\/","title":{"rendered":"Eurostar et DDB Paris remettent l&rsquo;inattendu sur les rails &#8211; Image"},"content":{"rendered":"<p>Avec la r\u00e9ouverture de la ligne directe Amsterdam-Londres, Eurostar et DDB Paris lancent Unexpected Tickets, une campagne con\u00e7ue pour mettre la spontan\u00e9it\u00e9 au c\u0153ur du voyage.\n<\/p>\n<p>Le principe ? Des objets du quotidien transform\u00e9s en billets Eurostar de derni\u00e8re minute, permettant \u00e0 celles et ceux qui tombent dessus, de partir les jours qui suivent, vers la destination \u00e0 laquelle chaque objet fait r\u00e9f\u00e9rence. Ces Unexpected Tickets ont \u00e9t\u00e9 diss\u00e9min\u00e9s dans divers lieux \u00e0 Amsterdam, Londres et Paris, o\u00f9 n\u2019importe qui pouvait tomber dessus par hasard. Au total, 12 personnes, film\u00e9es en cam\u00e9ra cach\u00e9e, ont d\u00e9couvert ces tickets et sont aussit\u00f4t parties, accompagn\u00e9es de quelqu\u2019un, vers une destination qui leur correspondait.<\/p>\n<p>L\u2019op\u00e9ration a dans un premier temps \u00e9t\u00e9 lanc\u00e9e avec des cr\u00e9ateurs de chaque pays qui sont, eux aussi, partis \u00e0 l\u2019improviste en tombant sur des Unexpected Tickets.\n<\/p>\n<p>                 <img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\"   width=\"800\" height=\"1000\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/12\/Eurostar BIKE.jpg\" alt=\"DDB Paris \" typeof=\"foaf:Image\"\/><\/p>\n<p>                 <img decoding=\"async\" loading=\"eager\"   width=\"800\" height=\"800\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/12\/Euostar TEA_0.jpg\" alt=\"DDB Paris \" typeof=\"foaf:Image\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Avec la r\u00e9ouverture de la ligne directe Amsterdam-Londres, Eurostar et DDB Paris lancent Unexpected Tickets, une campagne con\u00e7ue&hellip;\n","protected":false},"author":2,"featured_media":574219,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[1111,1928,11,1927,1777,674,1011,27,12,1926,626,1925,25],"class_list":{"0":"post-574218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-actu","9":"tag-actu-paris","10":"tag-actualites","11":"tag-actualites-paris","12":"tag-eu","13":"tag-europe","14":"tag-fr","15":"tag-france","16":"tag-news","17":"tag-news-paris","18":"tag-paris","19":"tag-paris-news","20":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115652742395809253","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/574218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=574218"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/574218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/574219"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=574218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=574218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=574218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}