{"id":574610,"date":"2025-12-03T04:43:14","date_gmt":"2025-12-03T04:43:14","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/574610\/"},"modified":"2025-12-03T04:43:14","modified_gmt":"2025-12-03T04:43:14","slug":"a-100-ans-brandt-dernier-fabricant-de-gros-electromenager-en-france-joue-sa-survie","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/574610\/","title":{"rendered":"\u00c0 100\u00a0ans, Brandt, dernier fabricant de gros \u00e9lectrom\u00e9nager en France, joue sa survie"},"content":{"rendered":"

\n R\u00c9CIT <\/strong>– La menace de sa disparition inqui\u00e8te ses 750\u00a0salari\u00e9s en France, dont la plupart travaillent dans deux usines \u00e0 Saint-Jean-de-la-Ruelle (Loiret) et \u00e0 Vend\u00f4me (Loir-et-Cher).<\/p>\n

\u00ab\u00a0Vedette, m\u00e9rite votre confiance\u00a0\u00bb,\u00a0martelait la M\u00e8re Denis dans les r\u00e9clames des ann\u00e9es 1970 pour son c\u00e9l\u00e8bre lave-linge<\/a>. Un demi-si\u00e8cle plus tard, la marque a surtout besoin d\u2019investisseurs. Son propri\u00e9taire,\u00a0le groupe Brandt,<\/a>\u00a0\u00e9galement d\u00e9tenteur de Sauter et De Dietrich, risque de ne pas passer l\u2019ann\u00e9e. Le dernier fabricant de gros \u00e9lectrom\u00e9nager en France l\u2019avait commenc\u00e9e en petite forme, en f\u00eatant ses 100\u00a0ans. Il est aujourd\u2019hui en faillite, et sans candidat \u00e0 sa reprise. La menace de sa disparition inqui\u00e8te ses 750\u00a0salari\u00e9s en France, dont la plupart travaillent dans deux usines \u00e0 Saint-Jean-de-la-Ruelle (Loiret) et \u00e0 Vend\u00f4me (Loir-et-Cher).<\/p>\n

Elle mobilise le gouvernement, qui cherche \u00e0 pr\u00e9server l\u2019industrie tricolore et \u00e0 promouvoir le made in France. Une audience d\u00e9cisive se tient ce mercredi \u00e0 11\u00a0heures au tribunal des activit\u00e9s \u00e9conomiques de Nanterre. Bercy tente de sauver le soldat Brandt. Plac\u00e9e en redressement judiciaire en octobre, la soci\u00e9t\u00e9 n\u2019a re\u00e7u \u00ab\u00a0aucune offre\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 86% \u00e0 d\u00e9couvrir.\n <\/p>\n

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