{"id":575995,"date":"2025-12-03T19:27:12","date_gmt":"2025-12-03T19:27:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/575995\/"},"modified":"2025-12-03T19:27:12","modified_gmt":"2025-12-03T19:27:12","slug":"blacksheep-le-shein-de-la-lunette-ouvre-sa-premiere-boutique-a-paris","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/575995\/","title":{"rendered":"Blacksheep, le \u00abShein de la lunette\u00bb, ouvre sa premi\u00e8re boutique \u00e0 Paris"},"content":{"rendered":"<p>\n    <strong>REPORTAGE &#8211; <\/strong>Avec ses lunettes \u00e0 prix cass\u00e9s et son positionnement \u00abmade in China\u00bb assum\u00e9, la marque, fond\u00e9e par un entrepreneur fran\u00e7ais, veut bouleverser le monde de l\u2019optique. Elle a ouvert ce mercredi sa premi\u00e8re adresse mondiale, un showroom \u00e9ph\u00e9m\u00e8re, rue de Rivoli \u00e0 Paris.<\/p>\n<p class=\"fig-paragraph\">Affich\u00e9s sur la devanture du magasin, les prix interpellent\u00a0: \u00abLunettes de vue\u00a0: 2,95 euros, verres simples toutes options\u00a0: 5 euros, verres progressifs haute d\u00e9finition\u00a0: 25 euros\u00bb. Mais aussi la mention \u00ab100% China made\u00bb. Autrement dit, fabriqu\u00e9 en Chine. Ce n\u2019est pas pour rien que\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/qu-est-ce-que-blacksheep-cette-marque-de-lunettes-made-in-china-a-moins-de-3-euros-qui-a-voulu-s-installer-au-bhv-20251105\" target=\"_blank\" data-fig-type=\"Article\" rel=\"noopener\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\">Blacksheep<\/a>\u00a0est parfois surnomm\u00e9 le \u00abShein de la lunette\u00bb. Encore peu connue du grand public, la marque, qui se pr\u00e9sente comme la \u00abpremi\u00e8re plateforme mondiale d\u2019optique sans interm\u00e9diaire\u00bb, a ouvert ce mercredi 3 d\u00e9cembre sa premi\u00e8re adresse mondiale, dans la tr\u00e8s chic rue de Rivoli \u00e0 Paris.<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 91% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsocietes%2Fles-prix-sont-vraiment-attractifs-blacksheep-le-shein-de-la-lunette-ouvre-sa-premiere-boutique-a-paris-20251203\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_manuel&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGQwNTU1LTIzZjUtNjVlYy04N2ZjLTcxNTE4YTVlMDIwMV9fTmV3c0ZsYXNo_\u00abLes prix sont vraiment attractifs\u00bb\u00a0: Blacksheep, le \u00abShein de la lunette\u00bb, ouvre sa premi\u00e8re boutique \u00e0 Paris_1026&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGQwNTU1LTIzZjUtNjVlYy04N2ZjLTcxNTE4YTVlMDIwMV9fTmV3c0ZsYXNo&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"REPORTAGE &#8211; Avec ses lunettes \u00e0 prix cass\u00e9s et son positionnement \u00abmade in China\u00bb assum\u00e9, la marque, fond\u00e9e&hellip;\n","protected":false},"author":2,"featured_media":575996,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[11,1777,674,1011,27,1200,12,21638,626,25,1104],"class_list":{"0":"post-575995","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-actualites","9":"tag-eu","10":"tag-europe","11":"tag-fr","12":"tag-france","13":"tag-lunettes","14":"tag-news","15":"tag-optique","16":"tag-paris","17":"tag-republique-francaise","18":"tag-shein"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115657286947912812","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/575995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=575995"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/575995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/575996"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=575995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=575995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=575995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}