{"id":579956,"date":"2025-12-05T13:41:21","date_gmt":"2025-12-05T13:41:21","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/579956\/"},"modified":"2025-12-05T13:41:21","modified_gmt":"2025-12-05T13:41:21","slug":"la-jeune-agence-montpellieraine-qui-revolutionne-la-publicite-et-decroche-une-distinction-rse-internationale","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/579956\/","title":{"rendered":"La jeune agence montpelli\u00e9raine qui r\u00e9volutionne la publicit\u00e9&#8230; et d\u00e9croche une distinction RSE internationale\u00a0"},"content":{"rendered":"<p>L\u2019agence <a href=\"https:\/\/www.ay7-pub.com\/\" target=\"_blank\" rel=\"noopener\"><b>AY7 PUB<\/b><\/a>, bas\u00e9e \u00e0 Montpellier, n\u2019est pas une agence de publicit\u00e9 comme les autres. Pionni\u00e8re d\u2019une nouvelle forme de\u00a0<b>communication de proximit\u00e9<\/b>, elle s\u2019est donn\u00e9 pour mission de proposer une alternative publicitaire \u00e0 la fois\u00a0<b>performante et profond\u00e9ment responsable<\/b>.<\/p>\n<p><b>L\u2019innovation au service de la proximit\u00e9<\/b><\/p>\n<p class=\"p2\">D\u00e8s ses d\u00e9buts, AY7 PUB a mis\u00e9 sur une approche unique, pla\u00e7ant l\u2019humain et la mobilit\u00e9 au c\u0153ur de sa strat\u00e9gie. L\u2019utilisation d\u2019agents \u00e9quip\u00e9s d\u2019\u00e9crans permet aux entreprises, aux marques et aux collectivit\u00e9s de s\u2019adresser directement et de mani\u00e8re cibl\u00e9e aux passants, loin des approches publicitaires traditionnelles et de leur impact visuel et environnemental souvent d\u00e9cri\u00e9.<\/p>\n<p><b>Un engagement RSE salu\u00e9 \u00e0 l\u2019international<\/b><\/p>\n<p class=\"p2\">Au-del\u00e0 de son innovation op\u00e9rationnelle, la jeune agence a fait de l\u2019\u00e9coresponsabilit\u00e9\u00a0et de l\u2019\u00e9thique\u00a0un pilier de son d\u00e9veloppement. Souhaitant faire reconna\u00eetre officiellement cet engagement, AY7 PUB s\u2019est lanc\u00e9e dans une d\u00e9marche rigoureuse d\u2019audit.<\/p>\n<p class=\"p2\">Pendant pr\u00e8s d\u2019un an, un cabinet externe a pass\u00e9 au crible l\u2019ensemble de ses pratiques, \u00e9tudiant en d\u00e9tail son impact sur l\u2019environnement, le\u00a0social, les\u00a0droits humains\u00a0et l\u2019\u00e9thique. Ce travail de fond a ensuite \u00e9t\u00e9 soumis \u00e0 l\u2019\u00e9valuation d\u2019une agence de notation internationale.<\/p>\n<p><b>Dans le top 15 % mondial des entreprises engag\u00e9es<\/b><\/p>\n<p class=\"p2\">Les efforts de l\u2019\u00e9quipe ont pay\u00e9 : l\u2019agence AY7 PUB a \u00e9t\u00e9 distingu\u00e9e par une m\u00e9daille internationale r\u00e9compensant les entreprises les plus engag\u00e9es en mati\u00e8re de RSE.<\/p>\n<p class=\"p2\">Le r\u00e9sultat est remarquable pour une structure de moins de deux ans : AY7 PUB fait d\u00e9sormais partie du\u00a0top 15 % des entreprises\u00a0 les plus \u00e9co-engag\u00e9es\u00a0parmi les entreprises \u00e9valu\u00e9es. C\u2019est une reconnaissance majeure qui valide la pertinence de son mod\u00e8le, prouvant qu\u2019il est possible d\u2019allier performance\u00a0commerciale et respect des normes environnementales et sociales les plus exigeantes.<\/p>\n<p class=\"p2\">C\u2019est une belle victoire pour cette jeune entreprise montpelli\u00e9raine qui entend bien continuer sur sa lanc\u00e9e, faisant de la\u00a0publicit\u00e9 responsable\u00a0la norme de demain.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DCeyfWqoKtL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<\/blockquote>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019agence AY7 PUB, bas\u00e9e \u00e0 Montpellier, n\u2019est pas une agence de publicit\u00e9 comme les autres. Pionni\u00e8re d\u2019une nouvelle&hellip;\n","protected":false},"author":2,"featured_media":579957,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9599],"tags":[1111,11,1777,674,1011,27,2208,12,2680,25],"class_list":{"0":"post-579956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-montpellier","8":"tag-actu","9":"tag-actualites","10":"tag-eu","11":"tag-europe","12":"tag-fr","13":"tag-france","14":"tag-montpellier","15":"tag-news","16":"tag-occitanie","17":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115667250968940091","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/579956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=579956"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/579956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/579957"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=579956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=579956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=579956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}