{"id":580540,"date":"2025-12-05T19:45:18","date_gmt":"2025-12-05T19:45:18","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/580540\/"},"modified":"2025-12-05T19:45:18","modified_gmt":"2025-12-05T19:45:18","slug":"un-mois-apres-larrivee-de-shein-la-grande-deprime-du-bhv","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/580540\/","title":{"rendered":"un mois apr\u00e8s l\u2019arriv\u00e9e de Shein, la grande d\u00e9prime du BHV"},"content":{"rendered":"<p>\n    <strong>REPORTAGE &#8211;<\/strong> Cens\u00e9e redynamiser le grand magasin en perte de vitesse, la boutique de la plateforme chinoise d\u2019ultra fast fashion semble virer au fiasco. \u00c0 quelques semaines de No\u00ebl, les clients sont peu nombreux dans les rayons.<\/p>\n<p class=\"fig-paragraph\">\u00abAll I want for Christmas is youuuu.\u00bb L\u2019entra\u00eenante musique de No\u00ebl de Mariah Carey a beau r\u00e9sonner sur les trottoirs de la rue de Rivoli, devant le BHV, les passants ne pr\u00eatent pas vraiment attention aux traditionnelles vitrines. L\u00e2ch\u00e9 par son partenaire Disneyland Paris quelques jours avant leur mise en place, apr\u00e8s la pol\u00e9mique\u00a0<a href=\"http:\/\/www.lefigaro.fr\/flash-eco\/nous-contribuons-au-renouveau-des-centres-villes-historiques-de-france-shein-s-implante-au-bhv-a-paris-et-dans-cinq-galeries-lafayette-en-regions-20251001\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">sur l\u2019installation de Shein<\/a>, le grand magasin a tent\u00e9 de sauver les meubles avec des d\u00e9corations de remplacement. Mais \u00e0 part quelques sapins et faux paquets cadeaux bleus, il n\u2019y a pas grand-chose \u00e0 voir\u2026 \u00abLa d\u00e9co de No\u00ebl, \u00e7a fait genre \u201con n\u2019avait pas les moyens\u201d\u00bb, s\u2019amuse Lisa, en photographiant les vitrines.<\/p>\n<p class=\"fig-paragraph\">\u00c0 trois semaines des f\u00eates, le BHV devrait grouiller de clients se pressant pour effectuer leurs achats. Mais en ce d\u00e9but d\u00e9cembre,\u00a0<a href=\"http:\/\/www.lefigaro.fr\/conso\/on-s-habille-deja-tous-chinois-a-l-ouverture-de-shein-au-bhv-le-face-a-face-desabuse-des-clients-et-des-opposants-20251105\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">un mois apr\u00e8s l\u2019arriv\u00e9e de la boutique Shein le 5 novembre dernier<\/a>, les rayons restent d\u00e9sesp\u00e9r\u00e9ment vides. \u00abOn n\u2019est vraiment pas d\u00e9rang\u00e9 par le monde, c\u2019est clair\u00bb, plaisante un vendeur, tandis qu\u2019une de ses voisines confirme&amp;nbsp<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 84% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsocietes%2Fon-n-est-pas-derange-par-le-monde-un-mois-apres-l-arrivee-de-shein-la-grande-deprime-du-bhv-20251205\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGQxZGY0LWFlNjMtNjlhNi04NDNjLTM1MjhhZGU1MThmZl9fTmV3c0ZsYXNo_\u00abOn n\u2019est pas d\u00e9rang\u00e9 par le monde\u00bb\u00a0: un mois apr\u00e8s l\u2019arriv\u00e9e de Shein, la grande d\u00e9prime du BHV_354&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGQxZGY0LWFlNjMtNjlhNi04NDNjLTM1MjhhZGU1MThmZl9fTmV3c0ZsYXNo&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"REPORTAGE &#8211; Cens\u00e9e redynamiser le grand magasin en perte de vitesse, la boutique de la plateforme chinoise d\u2019ultra&hellip;\n","protected":false},"author":2,"featured_media":580541,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[11,4753,215,1011,27,12,25,1104],"class_list":{"0":"post-580540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-actualites","9":"tag-bhv","10":"tag-commerce","11":"tag-fr","12":"tag-france","13":"tag-news","14":"tag-republique-francaise","15":"tag-shein"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115668682426431031","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/580540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=580540"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/580540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/580541"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=580540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=580540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=580540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}