{"id":581211,"date":"2025-12-06T02:52:19","date_gmt":"2025-12-06T02:52:19","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/581211\/"},"modified":"2025-12-06T02:52:19","modified_gmt":"2025-12-06T02:52:19","slug":"le-royaume-uni-interdit-les-publicites-de-nike-lacoste-et-superdry","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/581211\/","title":{"rendered":"Le Royaume-Uni interdit les publicit\u00e9s de Nike, Lacoste et Superdry"},"content":{"rendered":"<p>        <img decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/themes\/retaildetail\/assets\/sources\/images\/book_icon.svg\" alt=\"icon\" title=\"Article\"\/>    <\/p>\n<p>            <img width=\"1000\" height=\"667\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/12\/Lacoste-merk-logo.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\"  \/>        <\/p>\n<p> Sorbis \/ Shutterstock.com<\/p>\n<p>L\u2019autorit\u00e9 britannique de r\u00e9gulation de la publicit\u00e9 a interdit les publicit\u00e9s payantes de <strong>Nike<\/strong>, <strong>Lacoste <\/strong>et <strong>Superdry <\/strong>sur Google en raison d\u2019all\u00e9gations trompeuses en mati\u00e8re de durabilit\u00e9. Les publicit\u00e9s utilisaient des termes tels que \u00ab v\u00eatements durables \u00bb et \u00ab mat\u00e9riaux durables \u00bb sans justification.<\/p>\n<p>All\u00e9gations sans preuves<\/p>\n<p>L\u2019ASA a rep\u00e9r\u00e9 ces publicit\u00e9s gr\u00e2ce \u00e0 Active Ad Monitoring, un outil qui utilise l\u2019IA pour contr\u00f4ler les publicit\u00e9s cibl\u00e9es dans des secteurs sp\u00e9cifiques. L\u2019autorit\u00e9 de r\u00e9gulation avertit que des termes g\u00e9n\u00e9raux ou absolus tels que \u00ab durable \u00bb peuvent induire les consommateurs en erreur, car ils peuvent sugg\u00e9rer qu\u2019un produit a un impact environnemental positif ou neutre.<\/p>\n","protected":false},"excerpt":{"rendered":"Sorbis \/ Shutterstock.com L\u2019autorit\u00e9 britannique de r\u00e9gulation de la publicit\u00e9 a interdit les publicit\u00e9s payantes de Nike, Lacoste&hellip;\n","protected":false},"author":2,"featured_media":581212,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1588],"tags":[11,1777,674,29528,12,25029,473,1853,1851,1850,1852],"class_list":{"0":"post-581211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-royaume-uni","8":"tag-actualites","9":"tag-eu","10":"tag-europe","11":"tag-greenwashing","12":"tag-news","13":"tag-reclame","14":"tag-royaume-uni","15":"tag-royaume-uni-de-grande-bretagne-et-dirlande-du-nord","16":"tag-uk","17":"tag-united-kingdom","18":"tag-united-kingdom-of-great-britain-and-northern-ireland"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115670362515886540","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/581211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=581211"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/581211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/581212"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=581211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=581211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=581211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}