{"id":585132,"date":"2025-12-07T23:04:11","date_gmt":"2025-12-07T23:04:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/585132\/"},"modified":"2025-12-07T23:04:11","modified_gmt":"2025-12-07T23:04:11","slug":"des-teles-a-lelectromenager-le-discret-raz-de-maree-des-marques-de-la-tech-chinoise-dans-les-foyers-francais","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/585132\/","title":{"rendered":"Des t\u00e9l\u00e9s \u00e0 l\u2019\u00e9lectrom\u00e9nager, le discret raz-de-mar\u00e9e des marques de la tech chinoise dans les foyers fran\u00e7ais"},"content":{"rendered":"

\n ENQU\u00caTE – <\/strong>TCL, Hisense, Xiaomi, Lenovo, Haier\u2026 \u00c0 l\u2019\u00e9troit sur leur march\u00e9 domestique, ces g\u00e9ants chinois se sont massivement tourn\u00e9s vers l\u2019Europe. Bien plus innovants qu\u2019il y a dix ans, leurs produits s\u00e9duisent des consommateurs pas toujours conscients de leur nationalit\u00e9.<\/p>\n

Les r\u00f4les se sont invers\u00e9s. \u00c0 la fin du si\u00e8cle dernier,\u00a0lorsqu\u2019un pr\u00e9sident fran\u00e7ais se rendait en Chine<\/a>, il emmenait les patrons des principales soci\u00e9t\u00e9s technologiques fran\u00e7aises, susceptibles d\u2019exporter leurs produits vers un pays alors avide d\u2019innovation. Deux d\u00e9cennies plus tard, Emmanuel Macron a appel\u00e9 la semaine derni\u00e8re, \u00e0 P\u00e9kin puis \u00e0 Chengdu, \u00e0 un meilleur transfert des technologies chinoises vers l\u2019Europe. Xi Jinping aurait pu lui r\u00e9pondre, sourire en coin, que certaines d\u2019entre elles ont d\u00e9j\u00e0 trouv\u00e9 le chemin du Vieux Continent.<\/p>\n

Moins m\u00e9diatis\u00e9 que\u00a0la submersion de petits colis estampill\u00e9s Shein ou Temu<\/a>, c\u2019est un v\u00e9ritable raz-de-mar\u00e9e de produits tech \u00ab\u00a0made in China\u00a0\u00bb qui a d\u00e9ferl\u00e9 sur l\u2019Hexagone ces derni\u00e8res ann\u00e9es. Ordinateurs, smartphones, \u00e9lectrom\u00e9nager ou \u00e9lectronique grand public \u00e9taient les quatre biens les plus import\u00e9s depuis la Chine l\u2019an pass\u00e9, pour un montant atteignant environ 20\u00a0milliards d\u2019euros.<\/p>\n

\n \u00c0 lire aussi
\n <\/p>\n

Cin\u00e9ma, s\u00e9ries, jeux vid\u00e9o\u00a0: l\u2019intelligence artificielle va-t-elle faire dispara\u00eetre les doubleurs fran\u00e7ais\u00a0?
\n <\/a>\n<\/p>\n

Ordinateurs Lenovo<\/a>, frigos et fours Hisense, lave-linge et\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 91% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

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