{"id":587376,"date":"2025-12-08T23:58:17","date_gmt":"2025-12-08T23:58:17","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/587376\/"},"modified":"2025-12-08T23:58:17","modified_gmt":"2025-12-08T23:58:17","slug":"effie-france-2025-avec-lvmh-havas-play-publicis-media-luxe-havas-paris-et-prose-on-pixels-remportent-le-grand-prix","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/587376\/","title":{"rendered":"Effie France 2025 : Avec LVMH Havas Play, Publicis Media Luxe, Havas Paris et Prose on Pixels remportent le Grand Prix"},"content":{"rendered":"<p>La campagne The Partnership That Changed Everything pour LVMH orchestr\u00e9e par <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/fr.themedialeader.com\/avec-arena-media-et-havas-play-credit-mutuel-detourne-les-loups-garous-pour-sa-nouvelle-campagne\/\">Havas Play<\/a>, Publicis Media Luxe, Havas Paris et Prose on Pixels, est \u00e9lue grand prix Effie France 2025, de la 32e \u00e9dition, organis\u00e9e par l\u2019<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/fr.themedialeader.com\/ouria-yazid-est-elue-presidente-de-la-commission-sociale-de-laacc\/\">AACC<\/a> et l\u2019<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/fr.themedialeader.com\/amelie-vidal-simi-est-la-nouvelle-presidente-de-lunion-des-marques\/\">Union des marques<\/a>.<\/p>\n<p>Pour sa premi\u00e8re participation aux Jeux, le groupe a r\u00e9ussi \u00e0 f\u00e9d\u00e9rer ses Maisons autour du concept Artisans de toutes les victoires et \u00e0 \u00e9largir consid\u00e9rablement son audience, avec une perception positive en hausse de 10 points et renfor\u00e7ant sa l\u00e9gitimit\u00e9 dans le sport (+14 points).<\/p>\n<p>Le prix \u00ab Efficacit\u00e9 dans la dur\u00e9e \u00bb distingue AXA pour la campagne \u00catre une femme ne devrait jamais \u00eatre un risque, men\u00e9e par Publicis et <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/fr.themedialeader.com\/alexandra-chabanne-wpp-media-les-marques-ne-peuvent-plus-ignorer-le-gaming\/\">WPP Media<\/a>. En trois ans, cette strat\u00e9gie a permis \u00e0 AXA de devenir l\u2019assureur pr\u00e9f\u00e9r\u00e9 des Fran\u00e7ais et d\u2019augmenter l\u2019intention d\u2019achat, tout en affirmant un engagement soci\u00e9tal fort autour de la protection des femmes, souligne l\u2019AACC.<\/p>\n<p>L\u2019agence <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/fr.themedialeader.com\/buzzman-et-son-agence-media-tyers-accompagnent-la-nouvelle-communication-de-wecasa\/\">Buzzman<\/a> est nomm\u00e9e agence Effie France de l\u2019ann\u00e9e 2025, gr\u00e2ce au cumul des points obtenus dans l\u2019Effie Index, confirmant sa performance apr\u00e8s un premier titre partag\u00e9 avec TBWA en 2024.<\/p>\n<p>Le palmar\u00e8s 2025 met en \u00e9vidence plusieurs tendances : l\u2019essor des campagnes \u00e0 fort engagement soci\u00e9tal (AXA, Ligue contre le cancer, Point.P, Shiva), la qu\u00eate de reconnexion et de sobri\u00e9t\u00e9 illustr\u00e9e par Pierre &amp; Vacances et Back Market, et l\u2019efficacit\u00e9 durable de l\u2019humour et de l\u2019\u00e9motion, utilis\u00e9s notamment par Uber Eats, Point. P, Pulco ou Cadum.<\/p>\n","protected":false},"excerpt":{"rendered":"La campagne The Partnership That Changed Everything pour LVMH orchestr\u00e9e par Havas Play, Publicis Media Luxe, Havas Paris&hellip;\n","protected":false},"author":2,"featured_media":587377,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[1111,1928,11,1927,15634,1777,674,1011,27,12,1926,626,1925,25],"class_list":{"0":"post-587376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-actu","9":"tag-actu-paris","10":"tag-actualites","11":"tag-actualites-paris","12":"tag-agences","13":"tag-eu","14":"tag-europe","15":"tag-fr","16":"tag-france","17":"tag-news","18":"tag-news-paris","19":"tag-paris","20":"tag-paris-news","21":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115686664059730405","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/587376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=587376"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/587376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/587377"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=587376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=587376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=587376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}