{"id":596076,"date":"2025-12-13T02:48:23","date_gmt":"2025-12-13T02:48:23","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/596076\/"},"modified":"2025-12-13T02:48:23","modified_gmt":"2025-12-13T02:48:23","slug":"on-double-le-discours-commercial-par-un-discours-moral-liberation","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/596076\/","title":{"rendered":"\u00abOn double le discours commercial par un discours moral\u00bb \u2013 Lib\u00e9ration"},"content":{"rendered":"<p class=\"sc-cPiKLX AiZTS text-element\">Les r\u00e9seaux sociaux s\u2019enflamment, les m\u00e9dias louent l\u2019initiative\u2026 et les internautes am\u00e9ricains jalousent. Un clip publicitaire d\u2019animation de la cha\u00eene de grands magasins Intermarch\u00e9, mis en ligne le 6 d\u00e9cembre, est en train de faire le tour du monde. Lou\u00e9e pour sa non-utilisation de <a href=\"https:\/\/www.liberation.fr\/lifestyle\/hightech\/pour-1-milliard-de-dollars-disney-autorise-openai-a-utiliser-ses-personnages-dans-des-videos-generees-par-intelligence-artificielle-20251211_O7AJAOBW7FE2RPWRDBNWHCU3RE\/\" target=\"_blank\" rel=\"noopener\" title=\"https:\/\/www.liberation.fr\/lifestyle\/hightech\/pour-1-milliard-de-dollars-disney-autorise-openai-a-utiliser-ses-personnages-dans-des-videos-generees-par-intelligence-artificielle-20251211_O7AJAOBW7FE2RPWRDBNWHCU3RE\/\">l\u2019IA,<\/a> en miroir des critiques adress\u00e9es \u00e0 certaines multinationales, la publicit\u00e9 cumule d\u00e9j\u00e0 plus de 600 millions de vues sur les r\u00e9seaux sociaux. Ce Conte de No\u00ebl, qui met en sc\u00e8ne un loup qui apprend \u00e0 cuisiner des l\u00e9gumes car il est rejet\u00e9 par les autres animaux de la for\u00eat, a \u00e9t\u00e9 r\u00e9alis\u00e9 par un studio d\u2019animation montpelli\u00e9rain.<\/p>\n<p class=\"sc-cPiKLX AiZTS text-element\">Pour Lib\u00e9ration, Fr\u00e9d\u00e9ric Aubrun, enseignant chercheur en marketing au BBA Inseec et docteur en sciences de l\u2019information et de la communication, d\u00e9crypte le succ\u00e8s de cette fable.<\/p>\n<p class=\"sc-cPiKLX AiZTS text-element\"><b>Les r\u00e9actions des internautes am\u00e9ricains \u00e0 la pub Intermarch\u00e9 sont parmi les plus \u00e9logieuses. Comment expliquer cet engouement ?<\/b><\/p>\n<p class=\"sc-cPiKLX AiZTS text-element\">Aux Etats-Unis, la publicit\u00e9 de No\u00ebl, qu\u2019on appelle \u00abChristmas Ad\u00bb, e<\/p>\n","protected":false},"excerpt":{"rendered":"Les r\u00e9seaux sociaux s\u2019enflamment, les m\u00e9dias louent l\u2019initiative\u2026 et les internautes am\u00e9ricains jalousent. Un clip publicitaire d\u2019animation de&hellip;\n","protected":false},"author":2,"featured_media":596077,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11,1011,27,12,15830],"class_list":{"0":"post-596076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualites","8":"tag-actualites","9":"tag-fr","10":"tag-france","11":"tag-news","12":"tag-noel"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115709981736852714","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/596076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=596076"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/596076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/596077"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=596076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=596076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=596076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}