{"id":599703,"date":"2025-12-15T00:08:11","date_gmt":"2025-12-15T00:08:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/599703\/"},"modified":"2025-12-15T00:08:11","modified_gmt":"2025-12-15T00:08:11","slug":"lyon-cherche-une-agence-digitale","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/599703\/","title":{"rendered":"Lyon cherche une agence digitale"},"content":{"rendered":"<p>La m\u00e9tropole de Lyon vient d\u2019\u00e9mettre un appel d\u2019offres portant sur la conception et la mise en \u0153uvre de ses strat\u00e9gies marketing digital ainsi que sur sa communication en ligne.<\/p>\n<p>Le march\u00e9 porte sur la p\u00e9riode 2026-2028. Il est estim\u00e9 \u00e0 210 000 euros HT.<\/p>\n<p>22 janvier<\/p>\n<p>Les prestations demand\u00e9es recouvrent : la d\u00e9finition des strat\u00e9gies marketing digital et communication en ligne ; l\u2019audit, l\u2019\u00e9tude, l\u2019analyse des parcours \u00ab clients\/usagers\/prospects \u00bb et l\u2019organisation de tests utilisateurs ; la conception et la r\u00e9alisation de productions pour le web ; la d\u00e9finition de strat\u00e9gies de contenus et la construction de messages ; la conception, mise en \u0153uvre et suivi de campagnes de marketing digitales (inbound et outbound marketing) ; le suivi de l\u2019activit\u00e9, de l\u2019e-r\u00e9putation, de la performance des dispositifs et contenus digitaux ; le d\u00e9veloppement technique ; l\u2019accompagnement et la formation des \u00e9quipes.<\/p>\n<p>La date limite de r\u00e9ception des offres est fix\u00e9e au 22 janvier 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"La m\u00e9tropole de Lyon vient d\u2019\u00e9mettre un appel d\u2019offres portant sur la conception et la mise en \u0153uvre&hellip;\n","protected":false},"author":2,"featured_media":599704,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1889],"tags":[1111,11,31981,2430,1777,674,1011,27,2428,12,25],"class_list":{"0":"post-599703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lyon","8":"tag-actu","9":"tag-actualites","10":"tag-appel-doffres","11":"tag-auvergne-rhone-alpes","12":"tag-eu","13":"tag-europe","14":"tag-fr","15":"tag-france","16":"tag-lyon","17":"tag-news","18":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115720677187361106","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/599703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=599703"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/599703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/599704"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=599703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=599703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=599703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}