{"id":606836,"date":"2025-12-18T05:57:13","date_gmt":"2025-12-18T05:57:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/606836\/"},"modified":"2025-12-18T05:57:13","modified_gmt":"2025-12-18T05:57:13","slug":"les-enseignes-francaises-de-la-maison-balayees-par-la-vague-de-lultra-fast-deco-liberation","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/606836\/","title":{"rendered":"Les enseignes fran\u00e7aises de la maison balay\u00e9es par la vague de l\u2019ultra-fast-d\u00e9co \u2013 Lib\u00e9ration"},"content":{"rendered":"

Chez Habitat, 49 euros le coussin tuft\u00e9 aux \u00e9cailles de couleurs, 24,99 euros le coussin en jacquard bleu glac\u00e9 effet velours chez Maisons du monde, 3,99 euros la housse de coussin en fausse fourrure marron chez le discounter Action. Qui dit mieux ? La marketplace chinoise Temu, avec une housse en polyester, imprim\u00e9 l\u00e9opard \u00e0 1,88 euro.<\/p>\n

A coups de bougeoir, cadre, tapis, guirlandes, vaisselle ou de linge de maison, les petits prix n\u2019ont pas emp\u00each\u00e9 le march\u00e9 de la d\u00e9coration de peser 7,9 milliards d\u2019euros en 2022, d\u2019apr\u00e8s le dernier rapport de l\u2019Institut de prospective et d\u2019\u00e9tudes de l\u2019ameublement (IPEA). Les arts de la table et le linge de lit repr\u00e9sentent \u00e0 eux deux plus de la moiti\u00e9 des ventes.<\/p>\n

Calqu\u00e9e sur le mod\u00e8le \u00e9conomique de la fast-fashion avec un renouvellement rapide des collections, des prix attractifs, des co\u00fbts de production r\u00e9duits et des produits d\u00e9sirables, la fast d\u00e9co a envahi nos int\u00e9rieurs<\/a>. Preuve de l\u2019app\u00e9tit du march\u00e9, le paysage s\u2019est densifi\u00e9 \u00e0 grande vitesse. Sp\u00e9cialistes historiques (Casa, Madura, Maisons du monde\u2026), poids lourds du meuble (Alin\u00e9a, But, Conforama, Ikea\u2026), champions du discount (Action, Centrak<\/p>\n","protected":false},"excerpt":{"rendered":"Chez Habitat, 49 euros le coussin tuft\u00e9 aux \u00e9cailles de couleurs, 24,99 euros le coussin en jacquard bleu…\n","protected":false},"author":2,"featured_media":606837,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,33,34,764,1011,27],"class_list":{"0":"post-606836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-economie","10":"tag-economy","11":"tag-fast-fashion","12":"tag-fr","13":"tag-france"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115739036437992548","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/606836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=606836"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/606836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/606837"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=606836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=606836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=606836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}