{"id":622741,"date":"2025-12-26T05:37:33","date_gmt":"2025-12-26T05:37:33","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/622741\/"},"modified":"2025-12-26T05:37:33","modified_gmt":"2025-12-26T05:37:33","slug":"dix-anciens-eleves-de-lecole-arlesienne-de-cinema-danimation-derriere-la-publicite-du-loup-dintermarche","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/622741\/","title":{"rendered":"Dix anciens \u00e9l\u00e8ves de l\u2019\u00e9cole arl\u00e9sienne de cin\u00e9ma d\u2019animation derri\u00e8re la publicit\u00e9 du loup d\u2019Intermarch\u00e9"},"content":{"rendered":"<p>Avec un succ\u00e8s international, la <a href=\"https:\/\/www.laprovence.com\/article\/societe\/81470397490138\/le-loup-mal-aime-d-intermarche-cartonne-et-fait-le-tour-des-reseaux-sociaux\" target=\"_blank\" rel=\"noopener\">publicit\u00e9 d\u2019Intermarch\u00e9<\/a> intitul\u00e9e\u00a0Le Mal-aim\u00e9 s\u2019est rapidement impos\u00e9e comme l\u2019un des films publicitaires les plus remarqu\u00e9s de ces derniers mois. Con\u00e7ue comme un v\u00e9ritable conte de No\u00ebl, elle raconte l\u2019histoire d\u2019un loup, rejet\u00e9 par les autres animaux de la for\u00eat parce que pr\u00e9dateur, qui d\u00e9cide d\u2019apprendre \u00e0 cuisiner des l\u00e9gumes pour trouver sa place. La narration est port\u00e9e par un oncle qui raconte cette histoire \u00e0 son neveu, dans un dispositif proche du court-m\u00e9trage, largement salu\u00e9 par le public et relay\u00e9 sur les r\u00e9seaux sociaux et sur YouTube.<\/p>\n<p>\u00c0 l\u2019origine de cette publicit\u00e9, le studio montpelli\u00e9rain Illogic Studios, dont l\u2019un des fondateurs, Th\u00e9ophile Dufresne, est un ancien \u00e9l\u00e8ve de <a href=\"https:\/\/www.laprovence.com\/article\/region\/50387756154640\/arles-tu-nous-za-pas-vus-la-societe-de-production-qui-fait-un-carto-o-n\" target=\"_blank\" rel=\"noopener\">MoPA<\/a>. \u00ab\u00a0Dix anciens \u00e9l\u00e8ves de l\u2019\u00e9cole ont particip\u00e9 \u00e0 ce projet\u00a0\u00bb, pr\u00e9cise-t-il. Le film na\u00eet d\u2019un sc\u00e9nario propos\u00e9 par l\u2019agence de publicit\u00e9 Romance qui travaille avec Intermarch\u00e9. \u00ab\u00a0Le point de d\u00e9part, c\u2019\u00e9tait l\u2019histoire d\u2019un loup mal-aim\u00e9 qui d\u00e9cide d\u2019apprendre \u00e0 cuisiner. Pour tout le reste, c\u2019est nous qui avons tout d\u00e9velopp\u00e9.\u00a0\u00bb L\u2019ensemble de la fabrication est pris en charge par le studio\u00a0: animation, narration, direction artistique, mise en sc\u00e8ne. Le principal d&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Avec un succ\u00e8s international, la publicit\u00e9 d\u2019Intermarch\u00e9 intitul\u00e9e\u00a0Le Mal-aim\u00e9 s\u2019est rapidement impos\u00e9e comme l\u2019un des films publicitaires les&hellip;\n","protected":false},"author":2,"featured_media":622742,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[17,8132,73200,37779,58,7365,59,1011,27,9772,73199,1834,16],"class_list":{"0":"post-622741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-divertissement","8":"tag-17","9":"tag-anciens","10":"tag-dintermarche","11":"tag-derriere","12":"tag-divertissement","13":"tag-dix","14":"tag-entertainment","15":"tag-fr","16":"tag-france","17":"tag-loup","18":"tag-mal-aime","19":"tag-publicite","20":"tag-region"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115784256361619997","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/622741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=622741"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/622741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/622742"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=622741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=622741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=622741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}